16/10/2025
built-in Instagram Business Tools for managing profiles, viewing analytics, and creating ads, as well as third-party applications for specialized functions like scheduling (e.g., Later, Buffer), design (e.g., Canva), analytics (e.g., Iconosquare), and hashtag research (e.g., Flick).
You can watch this video to learn about the built-in Instagram tools:
42s
Everyday Things
YouTube · 25 Dec 2024
Instagram's built-in tools
Business Profiles: Access to features like contact buttons and performance insights.
Professional Dashboard: A central place to view account and ad insights.
Ad Tools: Promote posts by boosting them to reach a wider audience.
Branded Content Tools: Tag paid partnerships, get performance metrics, and create ads for branded content.
Shopping: Tools for managing an Instagram shop.
Third-party tools
Scheduling: Tools like Later and Buffer help you plan and schedule your content in advance.
Design: Applications such as Canva are used for creating visually appealing graphics and other content for your feed and Stories.
Analytics: Platforms like Iconosquare and Sprout Social provide in-depth analytics beyond what's available in the app.
Hashtag Research: Tools like Flick can help you find and analyze relevant hashtags to improve your reach.
All-in-one Management: Some platforms, like Sprout Social and Buffer, offer a suite of tools for managing multiple social media accounts in one place.
