12/05/2026
Is your best-selling dish actually a “Silent Killer”? 🍝📉
Most restaurant owners look at their menu and think: “I sell this pasta for ₹500, the ingredients cost me ₹120... I’m making ₹380 profit!”
Wrong.
If you only calculate your Raw Food Cost, you are ignoring the “Hidden Invoice” that eats your margins for breakfast. Once you subtract:
❌ 30% Aggregator Commission (Swiggy/Zomato)
❌ Labor Costs (The hands that prepped and cooked it)
❌ Packaging & Disposables (The premium box and cutlery)
❌ Operating Overheads (The electricity, rent, and gas for that single plate)
Your “profitable” ₹500 dish might only be putting ₹20 in your pocket. You’re doing all that work for pennies.
The secret isn’t just selling more; it’s Recipe Engineering. By optimizing your portioning, switching one high-cost garnish for a high-impact alternative, or redesigning your plating, you can double your net margin without touching your price tag.
Stop chasing vanity sales. Start chasing real profit.
📩 DM us “MATH” for a free 30-minute Profitability Audit with Chef Kiran Joshi at Dattatray Consultancy.
Contact: +91 7799305958