ISB Management ReThink

ISB Management ReThink Connecting the dots between management and practice. Ideas that count. Get the latest issue. https://

27/10/2023

Understand how to effectively employ moment marketing to make it a part of your brand DNA with Naresh Gupta, Co-founder and Managing Partner, Bang in the Middle.
Tune into the https://lnkd.in/d9EF4CVq



Indian School of Business ISB Executive Education ISB Alumni

For brands, making their presence felt is more than just being present everywhere. Naresh Gupta explains how brands can ...
25/10/2023

For brands, making their presence felt is more than just being present everywhere. Naresh Gupta explains how brands can achieve memorability beyond the moment.
Tune into the https://lnkd.in/d9EF4CVq



Indian School of Business ISB Executive Education ISB Alumni

Riding the wave may not lead the brands to the finish line they envision with moment marketing. Understand moment market...
23/10/2023

Riding the wave may not lead the brands to the finish line they envision with moment marketing. Understand moment marketing with Naresh Gupta, Co-founder & Managing Partner, Bang in the Middle. Listen here https://lnkd.in/d9EF4CVq



Indian School of Business ISB Executive Education ISB Alumni

20/10/2023

Understand what, why, and how of government branding, with Shubho Sengupta, Head, Marketing and Communications, Mission Karmayogi.
Tune in the here https://lnkd.in/dmzzkGCV



Indian School of Business ISB Executive Education ISB Alumni

Governments around the world are pivoting to communicating over simply disseminating information to their citizens. Find...
18/10/2023

Governments around the world are pivoting to communicating over simply disseminating information to their citizens. Find out how government branding has evolved, with Shubho Sengupta, Head, Marketing and Communications, Mission Karmayogi. Tune into the https://lnkd.in/dmzzkGCV



Indian School of Business ISB Executive Education ISB Alumni

Government branding goes beyond disseminating information to empowering the citizens and even public servants. To learn ...
16/10/2023

Government branding goes beyond disseminating information to empowering the citizens and even public servants. To learn the ins and outs of government branding, tune into our with Shubho Sengupta, https://lnkd.in/dmzzkGCV



Indian School of Business ISB Executive Education ISB Alumni

13/10/2023

Giraj Sharma, Founder-Director, BehindTheMoon Consultants, discusses what makes the consumers of Tier-II and Tier-III cities the new market to be explored.



Indian School of Business ISB Executive Education ISB Alumni

Offering his take on marketing in Tier-II cities and beyond in 'Bharat', Giraj Sharma, Founder-Director, BehindTheMoon C...
11/10/2023

Offering his take on marketing in Tier-II cities and beyond in 'Bharat', Giraj Sharma, Founder-Director, BehindTheMoon Consultants, discusses the opportunities that the population in these geographies offers.



Indian School of Business ISB Executive Education ISB Alumni

Giraj Sharma, Founder-Director, BehindTheMoon Consultants, writes about why marketers need to identify the shift in pers...
09/10/2023

Giraj Sharma, Founder-Director, BehindTheMoon Consultants, writes about why marketers need to identify the shift in perspectives and strategies to reach out to consumers beyond metropolitan cities.



Indian School of Business ISB Executive Education ISB Alumni

06/10/2023

Lloyd Mathias, business leader and marketer, reflects on how brands can leverage troll marketing to capture the attention of their audience.



Indian School of Business ISB Executive Education ISB Alumni

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