24/02/2024
Imagine 36 lakh women, each owning a piece of India's dairy giant.
This isn't just a statistic; it's a story of daily dedication pouring into over 300 lakh litres of milk, contributing Rs 200 crores to the economy.
This empowerment runs deep, woven through the network of 18,565 village dairy cooperatives in Gujarat.
Established in 1973, Amul is a powerful collective of 18 district milk unions, boasting a whopping ₹72,000 crore turnover.
But fairness is their true strength. When you buy an Amul product, a record-breaking 85% of that Rs 100 reaches the farmers, ensuring sustainable livelihoods and fueling their passion for quality.
Amul's impact transcends mere business. It's a champion for women's empowerment. Since 1946, the cooperative model has equipped women to pool their resources, knowledge, and expertise, transforming them from dairy producers to self-sufficient entrepreneurs.
Today, Amul is a household name, synonymous with delicious dairy products and innovative marketing. Yet, its true essence lies in the women building it up.
[Amul, India, Women Empowerment]