User Connect Consultancy

02/11/2023

Calling people based out of Hyderabad- we are conducting a research study to better understand parents' saving and investment behavior with children aged 0-10 years. If you're a parent in this category and don't use any fintech apps for saving and investment, we'd love to hear from you!

Your insights are invaluable and will help us better understand your financial preferences and needs. Please take a few minutes to fill out our Google Form here: https://forms.gle/phsrAqzXsz7v3wx98

Your participation is completely anonymous, and your responses will be kept confidential. We appreciate your contribution to our research!

Feel free to share this form with other eligible parents in your network. Thank you for being a part of this important study!

Greetings from User Connect Consultancy! UCC, a leading User Research agency in India, seeks to learn about the saving and gifting behavior's of parents of children aged 0-10 years. We are specifically looking to connect with people who aren't using any FinTech apps for saving and investing. Your pa...

06/09/2023

Reflections from the Field:

In India, we no longer live in a time where you have to abandon your spontaneous plan to toss a salad, make rasam or bake a cake because you were short of some ingredients. Now, we have a plethora of delivery apps that deliver groceries within minutes. While we assume that these apps might have adopted the role of becoming their go-to apps given the convenience and efficiency, my recent research conducting Home Visits in Bengaluru revealed a different reality.

During my home visits, I noticed that a few households stored groceries and semi-perishable items in bulk, prioritizing ‘economics over convenience’. These users were familiar with grocery delivery apps but used them with strategy and caution, reserving them for discounts or special offers they were aware of. Working within budgets and extracting value for money is no surprise when you deal with smart Indian consumers. Similar reflections can be found in a survey conducted by Yougov in 2021 which stated that a major chunk of urban Indians still prefer grocery stores over delivery apps.

Despite the availability of modern and convenient grocery shopping methods, a certain portion of the population clings to traditional ways. They reap the economic benefits of bulk purchases and follow common social practices, often maintaining monthly 'khataas' at trusted retail shops. Learned behaviors shaped by our society's historical practices still significantly influence consumer behavior in India.

26/07/2023

Greetings from User Connect Consultancy! (www.userconnectconsultancy.com)

UCC, a leading User Research agency in India, is on a quest to understand your fashion choices better. Specifically, we're keen to explore your experiences and journey when it comes to purchasing men's shirts.

Your participation in this study will provide us with invaluable insights, helping us enhance our understanding of shirt purchases and tailor the services to meet your needs. Rest assured, all your responses will be handled with the utmost confidentiality.
Please take a few moments to fill out the form.

https://forms.gle/oXT91fRsohnGwmzH7

User Connect Consultancy is a Global User Research practice that puts user research at the heart of your Business. Our insightful, bold and, honest research practice enables creation of meaningful strategies, products, services and user experiences.

27/06/2023

My team at UCC documented a recent fiasco we encountered wrt fake/framed participants and our learnings that may help fellow researchers.

The experiences encountered by our team of researchers sometimes look like a new Sherlock Holmes story. This time, we had to don our detective hat and be alert…

19/06/2023

📢 Calling all *Blood Pressure Management App* users!

User Connect Consultancy is conducting a user research study and we need your valuable inputs.

We are looking for people who can spare 40-45 minutes of their time to chat with our user research team.

Help us spread the word and connect with individuals leveraging the power of Apps to manage their blood pressure.

Fill out the form [https://forms.gle/Wip3SySG19AGbaj4A] to participate.

Thank You!

Greetings from User Connect Consultancy! UCC, a leading User Research agency in India, seeks to learn about the journey and experiences of individuals with blood pressure. We are specifically looking to connect with people who are using apps to manage their blood pressure. Your participation in this...

08/03/2023

29/09/2022

For an ongoing ethnography research for a unicorn company making waves in Bharat, UCC team has been on a continuous travel to meet users in their environment to study their lifestyle, behaviour, eco-system and interaction with the product in focus.

Every interaction with users enriches the team with new learnings and insights that go beyond the scope of the project.
The opportunity to get a peek into the various lifestyles, culture, and belief systems keeps the team excited and motivated to take up stressful yet adventurous travels.

We have travelled to 9 locations, covering tier 1, 2 and 3 cities conducting sessions in 5 different languages. The beauty of face to face ethnography research!

12/09/2022

Why do businesses need to put humans at the center of planning & strategy building?

In this article published in Financial Express, Shipra Bhutada talks about why empathy is often an important attribute missed out on in organizations and how empathy can be developed. https://www.financialexpress.com/jobs/traversing-the-path-from-apathy-to-empathy/2658700/

Transpose this statement to the business world, and we have seen cases ranging from apathy to empathy all around us.

13/08/2022

UCC is proud to be featured in the Women Entrepreneur magazine as the company of the month! The article talks about how much human connect matters to us, and how much we strive towards making our clients making it matter too. Grab a copy of the Women Entrepreneur magazine from the stands. As a sneak peak, we share the digital version of the article with you.

Thank you Women Entrepreneur India for featuring us in your illustrious magazine.

https://womenentrepreneurindia.com/digital-magazine/corporate-women-leaders-from-telangana-august-2022/ =39

20/03/2022

Digital behaviours in India have constantly been evolving in the last few years. Deeper reach of the Internet, increased willingness to own smartphones, and access to diverse content serving the need for entertainment, learning and guidance have increased the confidence of the Indian smartphone user.

Read our article to learn about the insights we've arrived at from our interactions with users across the country.

Digital choices are primarily governed by the need for convenience, gratification, and affordability. Over the last five years, UCC research team has interacted with users in the context of domains like travel, agriculture vehicles and implements, mobile gaming, digital trading, and telecommunicatio...

07/02/2022

Hi!
UCC is helping a start-up to understand the tech needs of people. For this, we’d like to learn about the various types of devices used and the tech needs required to provide uninterrupted device performance.

We are calling the below-mentioned individuals to help us with a survey. Please take a few minutes to fill the survey and help us spread the word in your networks.

1. For Business/professional: A business owner, freelancer, consultant, self-employed
2. For entertainment: Using computing devices for entertainment
3. For education: Parents of young children, students

Survey link: https://forms.gle/NNZhHEsvGZmdnz5K8

Your responses will remain confidential and will only be used for research purposes.

Note: If you're taking this survey on a mobile phone, please use landscape orientation (rotate).

Research team @ https://www.userconnectconsultancy.com/

User Connect Consultancy is a Global User Research practice that puts user research at the heart of your Business. Our insightful, bold and, honest research practice enables creation of meaningful strategies, products, services and user experiences.