19/01/2025
๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐?
Donโt panic! While a suspension seems overwhelming, reinstatement is a process and you want to follow best practices to get back to selling ASAP. Too often sellers rush the process and make costly mistakes that delay your reinstatement even longer.
Hereโs 10 things to never do once Amazon suspends your Seller Account.
#๐: ๐๐จ๐งโ๐ญ ๐ซ๐ฎ๐ฌ๐ก ๐ญ๐จ ๐ฌ๐ฎ๐๐ฆ๐ข๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ซ๐ฌ๐ญ ๐๐ฉ๐ฉ๐๐๐ฅ ๐ญ๐จ ๐๐ฆ๐๐ณ๐จ๐ง
You might think that you need to submit something right away to fix your suspension. Without a thoughtful plan of action (POA) though, you could waste your appeal button. Amazon rarely reinstates an account after the first appeal is sent. Unless itโs a very minor violation, the process can take days, or even weeks and requires back and forth communication with Seller Performance.
Seller Performance suspends thousands of sellers on a daily basis, and investigators only take a few minutes to review each appeal. Make sure to take your time and prepare the most effective appeal before submitting anything to them.
#๐: ๐๐จ๐งโ๐ญ ๐จ๐ฉ๐๐ง ๐ ๐ง๐๐ฐ ๐๐๐๐จ๐ฎ๐ง๐ญ
Many sellersโ first thought is to simply open a new account and start over. They use a different name and bank account in hopes of fooling Amazon.
Unfortunately, itโs not that easy to trick Amazon. They have many ways of linking seller accounts. They will discover the second account and link it back to the original account. Once this happens, there is ZERO chance of getting the second account reinstated and youโll hurt your chance of reinstatement on your original account too.
Take it from us, opening a new account to avoid a suspension isnโt worth the effort and will only cause more complications.
#๐: ๐๐จ๐งโ๐ญ ๐ฆ๐จ๐๐ข๐๐ฒ ๐จ๐ซ ๐๐๐๐ซ๐ข๐๐๐ญ๐ ๐ข๐ง๐ฏ๐จ๐ข๐๐๐ฌ ๐๐จ๐ซ ๐๐ง๐ฒ ๐ซ๐๐๐ฌ๐จ๐ง
A common reason for suspension is โinauthenticโ inventory, or obtaining your inventory from unauthorized sources. When this happens, some sellers try to modify their current invoices to โfitโ what Amazon is asking for.
For example, if a seller only has a receipt or purchase order, they will create an invoice, and submit it to Amazon hoping that it will work.
Amazon sees thousands of invoices on a daily basis. Itโs very easy for Seller Performance agents to spot a fake or manipulated invoice. And, a fake invoice can add another violation called โforged and manipulatedโ, which is very difficult to resolve.
Most of the time, this method doesnโt work (and damages the case significantly). Even the slightest modification can delay your reinstatement.
Even if you purchased the products from a supplier located in Asia, a retail location, or a liquidation company, submit the original proof of purchase to Seller Performance.
Pro Tip: For drop shippers โ if you listed products which you never had in stock, itโs best to admit your business practices to Seller Performance right away.
#๐: ๐๐จ๐งโ๐ญ ๐ญ๐ก๐ซ๐๐๐ญ๐๐ง ๐๐ฆ๐๐ณ๐จ๐ง ๐ฐ๐ข๐ญ๐ก ๐ฅ๐๐ ๐๐ฅ ๐๐๐ญ๐ข๐จ๐ง
Seller Performance likes to see that as a seller youโre taking accountability for your actions, and they want to communicate directly with you during the appeal process. Many sellers reach out to an attorney for assistance, and the attorney starts contacting Seller Performance on the sellersโ behalf.
As soon as an attorney is involved, the appeal process is significantly delayed. Sometimes Amazon becomes completely unresponsive until the seller starts personally contacting them regarding their suspension.
In the case of an infringement suspension, an attorney can reach out to the complaining party to reach a resolution and request the complaint to be withdrawn. Once the complaint is withdrawn, the seller needs to communicate with Seller Performance about the results.
#๐: ๐๐จ๐งโ๐ญ ๐๐จ๐ง๐ญ๐๐๐ญ ๐๐๐ฅ๐ฅ๐๐ซ ๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐๐ฒ ๐๐ฆ๐๐ข๐ฅ ๐จ๐ซ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐๐ฅ๐ฅ๐๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ
Seller Performance is the ONLY department that can assist you. There is no direct phone number for Seller Performance. All communications must be handled through email.
Contrary to what most sellers think, Seller Support has absolutely no ability to impact the results of a suspension. Itโs confusing because many suspension notices instruct sellers to โContact Seller Supportโ if they have any questions. Unfortunately, Seller Support only provides basic customer support (and their advice is usually based on generic templates).
Despite this, they sometimes provide advice to the seller, which most sellers believe to be credible. However, this can lead to sellers basing their appeal on inaccurate information and damaging their process.
Be sure to only communicate with Seller Performance about an account suspension.
#๐: ๐๐จ๐งโ๐ญ ๐๐ ๐ซ๐ฎ๐๐ ๐ญ๐จ ๐๐๐ฅ๐ฅ๐๐ซ ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐, ๐จ๐ซ ๐ฎ๐ฌ๐ ๐ฏ๐ฎ๐ฅ๐ ๐๐ซ ๐ฅ๐๐ง๐ ๐ฎ๐๐ ๐
While a suspension is an upsetting and frustrating experience, you should ALWAYS refrain from sending a rant to Seller Performance with inappropriate language. This will only delay your appeal.
If you do lose your cool, you should explicitly apologize to Seller Performance about it. Just be aware that Seller Performance may not reply when they submit an effective appeal.
Just remember that suspensions are part of doing business with Amazon. Once an account is suspended, keep a cool head, and start focusing on creating the best plan of action to get your account reinstated.
#๐: ๐๐จ๐งโ๐ญ ๐ฌ๐๐ง๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ ๐ฅ๐๐ญ๐ญ๐๐ซ๐ฌ ๐๐๐ญ๐๐ซ ๐ฌ๐ฎ๐๐ฆ๐ข๐ญ๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ข๐ซ๐ฌ๐ญ ๐๐ฉ๐ฉ๐๐๐ฅ
After you submit your first appeal, you should wait up to a week before submitting any additional letters. The days of โ12-24 hourโ response times are long gone due to the volume of appeals that Seller Performance receives on a daily basis.
Also, itโs common for Seller Performance to not send confirmation that the appeal was received. This can make you nervous and worry that they havenโt received your appeal or maybe are ignoring it.
We know itโs tough, but refrain from sending multiple appeals with different information in order to try to get a reply from Seller Performance. If you know you followed instructions, trust that Seller Performance has received the appeal and will reply once theyโve reviewed it.
#๐: ๐๐จ๐งโ๐ญ ๐๐ฅ๐๐ฆ๐ ๐๐ฎ๐ฒ๐๐ซ๐ฌ ๐จ๐ซ ๐๐ฆ๐๐ณ๐จ๐ง ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ๐๐ฌ ๐๐จ๐ซ ๐ญ๐ก๐ ๐ฌ๐ฎ๐ฌ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง
Many sellers submit appeals that single out specific buyers and orders, blame their issues on the actions of a customer, or blame Amazon processes for their suspension.
Amazon is a very customer-centric company. They also expect sellers to be familiar with all of their current policies and guidelines. Blaming Amazon processes wonโt result in a timely reinstatement.
Focus on your own practices and procedures when creating your appeal. Ultimately, Amazon wants to know what changes you will make to keep their customers happy, and comply with their guidelines.
#๐: ๐๐จ๐งโ๐ญ ๐ข๐ฆ๐ฆ๐๐๐ข๐๐ญ๐๐ฅ๐ฒ ๐๐จ๐ง๐ญ๐๐๐ญ ๐๐๐๐ ๐๐๐ณ๐จ๐ฌ
Amazon suspensions can be overwhelming, especially if itโs your only source of income. Out of frustration, some sellers try to first contact Jeff Bezos if they donโt receive a quick reply from Seller Performance.
Understand that this method usually doesnโt provide any positive results. Jeff Bezos doesnโt read these emails himself for a variety of different reasons; they are transferred to an escalation department that reviews them instead.
Unfortunately, if a negative response is received from the escalation department, itโs much harder to get your account reinstated moving forward. Itโs best to communicate with Seller Performance directly throughout the process.
#๐๐: ๐๐จ๐งโ๐ญ ๐ฉ๐๐ง๐ข๐!
If youโre an established seller, most suspensions (even โfinal decisionโ suspensions) can be reversed. All you need is an effective appeal plan, and be ready to change some of your business practices if needed.
While change can be hard, it can ultimately lead to a more stable business for you.
HAPPY SELLING!
