Path-Finder Market Research

24/09/2025

10/06/2025

On the Occasion of 24th Anniversary:

PATH-FINDER Market Research – Kolhapur
Celebrating 24 Successful Years!
Since 2001 | Today: 10th June 2025

Dear Team, Clients, Executives, Managers, Consultants, and Valued Partners,

As we mark 24 years of PATH-FINDER Market Research, we take a moment to Express our Deepest Gratitude to each one of you who has been a part of this Incredible Journey since our inception in 2001.

It’s a Proud Moment for all of us as we Celebrate yet another fantastic year—a testament to the dedication, trust, and relentless effort that drives this organization forward.

To our Team – Your Hard Work, Commitment, and Positive Spirit are the Backbone of our Success. Every Milestone we’ve achieved is because of your unwavering support and excellence. Your impact makes every day meaningful, and we are proud to have you with us.
To our Clients, Companies, Executives, Managers, Consultants, and Vendors –

Thank you for Placing your Trust in us.
Your collaboration and support have played a vital role in shaping who we are today.

We are Honored to serve you and are committed to delivering nothing but the best.

Here’s to Continued Growth, shared Achievements, and a Bright Future filled with opportunity, innovation, and success.

Cheers to the journey so far and the many more Milestones to come!

With Heartfelt Thanks,
Team Path-Finder Market Research
Huzefa Bohari
Kolhapur

Our Services:
Market Research | Data Collection | Moderation | Translation | Video Recording | Live Streaming

26/04/2025

17/05/2024

FGD

13/07/2023

Field Observation

31/08/2022

FGD+ DI in Kolhapur

17/01/2022

KIDS FGD

04/07/2021

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act.
Once that research is completed, it can be used to determine how to market your product. Peter Drucker believed
market research to be the quintessence of marketing.
There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research.
For starting up a business, there are some important things:
Market information
Through Market information one can know the prices of the different commodities in the market, as well as the supply and demand situation. Information about the markets can be obtained from different sources, varieties and formats, as well as the sources and varieties that have to be obtained to make the business work.
Market segmentation
Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, psychographic differences and gender differences. For B2B segmentation firmographics is commonly used.
Market Trends
Market trends are the upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something completely new. In this case, you will have to derive the figures from the number of potential customers, or customer segments.

02/07/2021

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.
The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

26/03/2020

FGD + DI