09/08/2026
COMCRAFT Wins RMAI’s Prestigious FLAME Awards Asia 2026 Gold
We are proud to announce that COMCRAFT Advertising & Marketing Pvt. Ltd. has been awarded the Gold Award at FLAME Awards Asia 2026 in the Brand Activation & Experience – Promotional & Activation Campaign of the Year category for:
NUTRELA TRIDENT – A 120+ Days Simultaneous Push + Pull Rural Market Development Programme for Nutrela, West Bengal 2025
TRIDENT was developed as a comprehensive rural market development framework that integrated consumer pull, trade push, and permanent visibility into one coordinated strategy. The campaign was researched, strategised, designed, and executed entirely by COMCRAFT for Nutrela brand of Patanjali foods Limited.
Executed across 5 districts of West Bengal over 120+ days, the programme deployed 9 activation vans, activated 496 villages, 400+ Mid-Day Meal schools, 496 local markets, and 5 district-level wholesale mandis, while generating more than 3.22 lakh live consumer impressions and creating 1,40,000 sq ft of permanent rural brand visibility.
This recognition is deeply meaningful because it validates our belief that rural marketing is not only about reach; it is about understanding local behaviour, designing the right sequence of engagement, and executing with consistency at scale.
We sincerely thank the Team Nutrela and Patanjali Products - पतंजलि उत्पाद for their trust and partnership, the Rural Marketing Association of India (RMAI) and the FLAME Awards jury for this honour, and every member of the COMCRAFT family whose dedication made this achievement possible.
Most importantly, this Gold belongs to our ground team — the promoters, supervisors, coordinators, logistics teams, and every ex*****on partner who made TRIDENT happen every single day for more than 120 days, working through scorching heat, rain, and cold across rural West Bengal from July to December 2025. Their commitment, discipline, and resilience transformed a strategic idea into an award-winning reality.
This Gold is not just an award; it is a milestone in COMCRAFT’s journey of building strategic, insight-led marketing solutions for India’s emerging markets.