Artsforward designs strategic encounters between businesses and artists to create opportunities of nurturing the creative industries and their contribution
Spends in the current advertising and branding market across industries is largely dedicated to experiential activities considering their high efficacy and proximity of target crowd to product ethos or physical product. Approaching the audience to participate in a brand’s story through marketing initiatives is seamless through the idioms of Lifestyle, Entertainment and Arts considering the deep s
ocial, real and cultural connections that these mediums hold for most audiences. The dynamic nature of brand marketing initiatives necessitates effective conception and implementation of focused and innovative solutions while managing costs to gain and sustain market leadership. Artsforward Ideas and Events Pvt Ltd comes with fine expertise, deep experience and keen perception of such ideas to reach out to coveted target audiences to further the brand story and create meaning. Core skills are ideation, innovation and network. Core fields of work are Arts, Fashion and Lifestyle, Sports and Hospitality. Techforward, an unit of Artsforward is specifically qualified in Marketing and Acquisition Solutions for a range of IT and ITeS companies.
03/02/2026
An absolute pleasure to be able to design, curate and deliver another Hackathon for Nutanix. January is incomplete without this rollercoaster every year. Half a year of prep and a week of madness after, a coming together of many teams on the ground across cities so that coders can imagine new solutions while their experience is enriched by experiences of art, culture and play.
Deep gratitude to the leaders who envision this extravaganza and for inviting us to imagine this.
14/01/2026
15 years of Artsforward- a journey of passion, community, and countless creative moments.
We’re thrilled and thankful to The Telegraph T2 for capturing the spirit of our celebrations and sharing it with readers.
This feature means the world to us ❤️
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31/12/2025
Gratitude from the depths of our 15-year old hearts. What a special year!!! Big shout out to our friends, partners, collaborators who kept us going on this exciting journey. Thank you for your support and partnership.
Here’s to what we will do next. Together ❤️
Tags: #2026
23/12/2025
It was a pleasure to collaborate with Sanjay Garg and the Raw Mango team to curate and choreograph the opening performance act for the Raw Mango show at The India Story.
Sanjay knew exactly what he wanted and yet created a space for the musicians of The Other Borno team to imagine and perform a response to Hazarika’s legendary composition.
The act was a surprise for Kolkata audiences who are used to seeing more traditional fashion choreography.
Gratitude to The India Story team for the trust. It was wonderful to return to the platform two years after Encounterkraft in 2023 ❤️
Tags:
The India Story, Fashion Choreography, Bhupen Hazarika, Protest Poetry, Raw Mango, Artsforward, Artsforward turns 15, Kolkata, Sanjay Garg, Performance Art
16/12/2025
Here is the last video we promise from our exciting Counter Encounter series last month.
Dedicated to our city Kolkata and its unshakeable ties with its heritage; to our love for the Arts, performance and dance; and finally to the bodies that embody dance, irrespective of its form.
Thanking our partners Antiquity Discoveries for joining us in this spirit of exploration.
A night to remember, to feel grateful, and to bask in the beauty of performance✨
Tags:
02/12/2025
There’s something about Karshni’s performance - vulnerable, witty, emotional, fragile, and honest.
The audience quietly and attentively took everything in ❤️
Karshni live at Skinny Mo’s Jazz Club was such a beautiful, memorable evening. We’re so glad we could bring her to Kolkata for her very first performance in the city, to present her unreleased album ‘Some Otherness’.
This was also the first Singleton Nicobar Analogue Jam in the city with the audience soaking up some specially crafted fine Singleton cocktails 🍸🥃
Tags:
01/12/2025
As we celebrate our 15th year, we are so grateful for your unwavering love, steadfast support, genuine curiosity, and boundless kindness.
Thank you for supporting the Arts, thank you for being the wind beneath our wings.
💜💙🩵💚💛🧡❤️🩷
Tags:
29/11/2025
It was Kian’s night & it was glorious✨
Heels out 👠 with blazing wit & moves. Time slowed down as Kian took the bar at .etc 🪩 Those heels and edgy moves on the smooth bar so paired well with the curated menu of JW cocktails for the night 🍸
A huge thank you to our wonderful audience, our friends at Nutcase etc, and Kian for giving us a night of new conversations we’ll never forget.
We couldn’t have asked for a better Day 1 of Counter Encounter💫
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Spends in the current advertising and branding market across industries is largely dedicated to experiential activities considering their high efficacy and proximity of target crowd to product ethos or physical product. Approaching the audience to participate in a brand’s story through marketing initiatives is seamless through the idioms of Lifestyle, Entertainment and Arts considering the deep social, real and cultural connections that these mediums hold for most audiences. The dynamic nature of brand marketing initiatives necessitates effective conception and implementation of focused and innovative solutions while managing costs to gain and sustain market leadership.
Artsforward Ideas and Events Pvt Ltd comes with fine expertise, deep experience and keen perception of such ideas to reach out to coveted target audiences to further the brand story and create meaning.
Our Core skills are:
Ideation
Innovation
and Network.
Our Core fields of work are:
Arts, Fashion and Lifestyle, Sports and Hospitality.
Techforward, an unit of Artsforward is specifically qualified in Marketing and Acquisition Solutions for a range of IT and ITeS companies.
