05/09/2020
SENDING EXTERNAL TRAFFIC TO YOUR AMAZON LISTING:-
Conversion rate being a big part of the Amazon search algorithm, sending a lot of non-converting traffic to your listing can easily tank your search rankings and put you worse off than when you started.
The solution? Drive traffic to a landing page, or similar sales funnel first.
The quality of your sales funnel is a big factor in whether you get a significant kick out of the traffic you drive.
Advantages of the funnel are:
1. Qualify your traffic
2. Filter out those who arenโt ready to buy
3. Allow you to retarget
4. Capture contact details
Using a software tool like LandingCube, you can generate a landing page which shows off your product and its benefits
An added bonus is sending discount promo codes from your landing page, which people need to opt-in with their email to receive. Discounts are a great reason for people to subscribe to your email list, and also increase conversions on Amazon.๐๐