28/05/2026
A ₹10 pack of Maggi and a premium protein shake are both food products.
So why do consumers buy them for completely different reasons?
The answer lies in a framework that’s rarely applied to FMCG and food brands.
Swipe through to see how Maslow’s Hierarchy explains the way consumers choose, trust, and upgrade food brands.
Which food brand do you think has nailed its positioning?
Watch the full podcast for the complete context.
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