Consultancy

Consultancy SIMSR Consultancy - The live projects arm of SIMSR Reputed faculty members consistently guide and mentor the students to deliver their best.

The Consultancy Committee at SIMSR (popularly known as C@S) consists of students from SIMSR who work on live projects for the corporates. Students are given practical knowledge of their area of specialization coupled with relevant industry exposure. Amul, Reliance Capital, Tata Chemicals, PWC, Mahindra Finance, Deloitte, Dr. Reddy’s, CII – YI, and Maxwell Industries are some of the reputed brands C@S has worked for.

The wellness market is booming. Consumers intend to keep spending more on products that improve their health, fitness, n...
12/11/2021

The wellness market is booming. Consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and mindfulness. πŸ“ˆ

Post Credit: Preksha Jain

VRIO Framework is a strategy tool that assists firms in identifying the resources and capabilities that will provide the...
09/11/2021

VRIO Framework is a strategy tool that assists firms in identifying the resources and capabilities that will provide them with a long-term competitive edge.
It is an internal analysis that helps determine the quality and usefulness of a firm’s resources and capabilities.

Post Credits : Vidhi Ranka

Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. CRED app's main feature is reward-...
03/11/2021

Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. CRED app's main feature is reward-based credit card payments.
Later, CRED let users make house rent payments and introduced short-term credit lines.

Author - Harini_balaji_mani

Cryptocurrencies are privately built blockchain applications that can be used as a form of payment. The future of crypto...
02/11/2021

Cryptocurrencies are privately built blockchain applications that can be used as a form of payment. The future of cryptocurrency in India lies totally in the hands of legislature, whether to ban it or bring a public digital currency.

Post credit: Chirag Khera

The bartlett and Ghoshal Matrix is an international strategy framework on global integration and the level to which a co...
01/11/2021

The bartlett and Ghoshal Matrix is an international strategy framework on global integration and the level to which a company fine-tuned their operations and offerings πŸ“ˆπŸ—‚οΈπŸ“ˆ

Post credit:

Urban Company is an π‘¨π’”π’Šπ’‚'𝒔 π’π’‚π’“π’ˆπ’†π’”π’• π’π’π’π’Šπ’π’† π’‰π’π’Žπ’† π’”π’†π’“π’—π’Šπ’„π’†π’” π’‘π’π’‚π’•π’‡π’π’“π’Ž. Launched in 2014, Urban Company operates in India, Aus...
28/10/2021

Urban Company is an π‘¨π’”π’Šπ’‚'𝒔 π’π’‚π’“π’ˆπ’†π’”π’• π’π’π’π’Šπ’π’† π’‰π’π’Žπ’† π’”π’†π’“π’—π’Šπ’„π’†π’” π’‘π’π’‚π’•π’‡π’π’“π’Ž. Launched in 2014, Urban Company operates in India, Australia, Singapore, UAE, and the Kingdom of Saudi Arabia.
Its latest primary capital infusion is USD 188 million and a secondary sale of approximately USD 67 million by select angels and early investors.

Author : Pranita Nade

Customer Experience (CX) is not a new-era marketing technique. It has always existed in the ways that businesses, have t...
26/10/2021

Customer Experience (CX) is not a new-era marketing technique. It has always existed in the ways that businesses, have tried to set themselves apart from the competition by offering better products and services.

Post credit: Tanya Kakkar

The BCG matrix is a planning tool that that uses graphical representations of a company's products and services to help ...
24/10/2021

The BCG matrix is a planning tool that that uses graphical representations of a company's products and services to help the company decide what it should keep, sell or invest more in.

Post credit:.ashtikar

Byju's is an Indian multinational educational technology company, founded in 2011 by Byju Raveendran and Divya Gokulnath...
21/10/2021

Byju's is an Indian multinational educational technology company, founded in 2011 by Byju Raveendran and Divya Gokulnath. As of June 2021, Byju's is valued at $18 billion, making it the world's most valuable educational technology company.

Author - Harsh*t Shah

The field of Neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even...
18/10/2021

The field of Neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the past five years several groundbreaking studies have demonstrated its potential to create value for marketers. It has a great potential for future advertising.

Author: Nishank Shah


The McKinsey 7S Framework is a strategic planning tool to determine the success of an organization using the seven facto...
16/10/2021

The McKinsey 7S Framework is a strategic planning tool to determine the success of an organization using the seven factors of Strategy, Structure, Systems, Shared Values, Skills, Style & Staff

Post credit: (Gavin Wagh)

Netflix, originally called "kibble" was founded by Reed Hastings and Marc Randolph in 1997, after they had an idea to re...
13/10/2021

Netflix, originally called "kibble" was founded by Reed Hastings and Marc Randolph in 1997, after they had an idea to rent DVDs by mail.
They tested the concept by mailing themselves a DVD and after it arrived intact, the idea of Netflix was born.


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Consultancy @ SIMSR, K J Somaiya Institute Of Management Studies & Research, Vidyanagar, Vidyavihar (East)
Mumbai
400077

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