03/02/2026
This video documents a branding journey for the Hyatt group of hotels in Chandigarh, beginning with the search for the right name and culminating in a complete identity for PVT. LTD. Every decision, from naming to design, was carefully considered to express privacy, exclusivity, and intent.
Ā Proud to see this work recognised with Silver wins awards.
PS: We had fun telling this story through a video that unfolds like a quiet, secret-agent briefing, perfectly in line with the brandās mysterious, speakeasy spirit.