Rightly Digital

20/08/2026

Wondering whether you should hire an agency or a freealncer for your digital marketing in 2026? This in-depth article will give you the Pros and Cons

Wondering whether you should hire an agency or a freealncer for your digital marketing in 2026? This in-depth article will give you the Pros and Cons

18/08/2026

Most ABA therapy schools are sitting on more demand than they can see.

The global ABA therapy market is projected to hit $10.39 billion by 2031, and autism prevalence in the US is now 1 in 31 children. Families are searching earlier and more often than ever.

The problem isn't demand. It's visibility. A parent who just got a diagnosis doesn't wait for a referral, they open Google or ChatGPT that same night. The practice that shows up with clear, credible information is the one that gets the call, not necessarily the one that gives the best care.

I put together a practical breakdown of what's actually working for ABA schools and clinics in 2026, covering:

→ Local SEO that gets you found by nearby families
→ Content built around what a scared, overwhelmed parent is actually searching
→ Why AI search (ChatGPT, Google AI Overviews) now decides visibility before a single click happens
→ Google Ads on high-intent terms instead of vanity keywords
→ Website UX fixes that stop warm leads from bouncing
→ Building a referral pipeline with paediatricians and schools
→ The metrics that actually predict growth, not just traffic

If you run an ABA practice or work with one, this is worth five minutes.

Read it here: https://www.rightlydigital.com/aba-therapy-marketing/

How ABA therapy schools can win families before the first call: local SEO, AI search readiness, and paid ads that actually convert

14/08/2026

Learn how to build an Instagram DM strategy in 2026 using Reels, comment to DM automation, Manychat and content designed for conversations!

Learn how to build an Instagram DM strategy in 2026 using Reels, comment to DM automation, Manychat and content designed for conversations

09/08/2026

LinkedIn SEO is changing.

Earlier, it was pretty simple. You create content, LinkedIn distributes it, people see it.

Now, what happens after you publish matters a lot more.

But I think the same mindset applies to Instagram.

We get so caught up in likes, views, followers and reach that we sometimes forget why we are creating content in the first place.

Even if one person sees your post and finds it useful, it has done its job.

Maybe they learnt something.

Maybe they solved a problem.

Maybe they saved it for later.

Maybe they sent it to someone who needed it.

That matters more than watching the numbers go up.

And yes, if you want to scale your content on Instagram, you need to pay attention to things like watch time, shares, saves, comments and whether people actually engage with what you are creating.

But don't make the mistake of creating content just to get those signals.

Create something worth saving.

Create something worth sharing.

Create something that makes someone stop scrolling.

Create something that helps.

The algorithm will keep changing.

The formats will change.

The signals will change.

Your approach shouldn't.

Help people first.

Scale comes after that.

Need help with your LinkedIn Content? Send me a DM and I'll be happy to help you out ✅🔥



[DigitalMarketing ContentStrategy PersonalBranding InstagramTips SocialMediaStrategy CreatorMarketing OrganicGrowth ContentCreator DigitalMarketingTips MarketingStrategy]

08/08/2026

Most people who want to learn digital marketing start by watching 100 YouTube videos.

Then they open Google Ads or Meta Ads and realise they still don't know what they're doing.

Because learning how to use an ad platform and learning how to think like a marketer are two very different things.

If you're starting from scratch, don't worry about spending $100/day or getting your first 10 customers.

Start small.

Learn how the funnel works.

Understand CTR, CPC, conversion rate, CPA and ROAS.

Set up proper tracking.

Run small experiments.

Analyse what happened.

Then change one thing and run the next experiment.

That's how you actually learn paid advertising.

I put together a beginner-friendly guide covering exactly where to start, how much you should spend, which metrics to track, what to learn first, and how to build practical experience.

Read it here:
https://www.rightlydigital.com/how-to-start-learning-online-marketing-a-beginners-guide-to-paid-advertising/

If you're learning digital marketing right now, save this. You'll probably need it when you launch your first campaign.

Learn how to start online marketing from scratch with this beginner’s guide to paid advertising, budgets, Google Ads, Meta Ads, tracking, metrics, and campaign optimization.

03/07/2026

Inspired by true events 🤌😭

Made this using AI for Free. I haven't mastered continuity yet but I'll keep doubling down at it, and who knows, maybe soon, I'll be able to make meaningful AI videos for my clients ✅

Thank you Manish Sir for allowing me to use this ❤️