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30/01/2023

Merkle Incorporated's Abhilash Surendran was announced as an awardee of Analytics India Magazine’s 40 under 40 data scientists 2023 at . Congratulations Abhilash. We are of you.

24/01/2023

Merkle Incorporated's Debasree Bhattacharya and Daya Patkar presented a research paper at on the topic, “Helping ecommerce marketplace improve seller satisfaction using Bayesian network.” We are proud to share that this paper was selected among 376 submissions and is published in Association of Data Scientists’ ML journal Lattice.

09/12/2022

We are proud to share that Merkle Incorporated's Prateek Garg was among the top leaders at Chetana's Institutes of Management & Research. He interacted with and answered their queries by quoting his experiences. We thank the college’s faculty, students and placement officer Neena Katkar for planning this event and making it a memorable one!

06/12/2022

How are Merkle Incorporated leaders creating a great ? Elizabeth Rafferty and Kirt Morris share to adopt to address the changing expectations of the .

Workplaces are no longer the same as they used to be in a pre-pandemic world Similarly employees expectations have also changed Thus employers have been putting their effort into addressing the issue

22/11/2022

is not only a priority for organizations – also expect it. What frustrates brands are the hurdles in the way of making this happen. Learn more about these hurdles and how to move past them.

For most marketers, harnessing the ability to personalize all marketing efforts across every channel is the holy grail that they’re striving for. I recently spoke on this topic at Programmatic I/O, a two-day event bringing together minds from the marketing, tech, and publisher worlds, where I hear...

21/11/2022

Third-party cookies are on their way out and first-party data is the path forward for adapting to the cookie-less future. Learn more about the role plays in collecting that precious .

Search has a responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.

19/11/2022

NEW OFFICE ALERT!!

We are happy to inform you that we have opened a in . We are excited for our Pune teams and wish them a great office experience.

07/11/2022

Here are 4 to watch for and attempt at in 2023. Read to know how these technologies are adopted across industries, and how they help spark yet to come.

As technology and marketing leaders are preparing for 2023, questions will arise regarding which technology advancements should be monitored and planned for. Earlier this fall, I attended Forrester’s Technology & Innovation event where emerging technology trends were discussed at length. These inc...

01/11/2022

How can your business benefit from an ? Learn more with Mirakl , How Enterprise Marketplaces are Changing the Game. Download here: https://bit.ly/3zBEBEX

27/10/2022

is still a buzzword for many brands today. How can your brand climb up the curve? Learn more with Merkle Incorporated's ebook. Download here: https://bit.ly/3TGUzWr

26/10/2022

Historically, there are 4 P's of - Product, Price, Place and Promotion. Recent trends have identified a fifth P that brands need to focus on. What is this? Learn more with this article.

As you begin your next marketing planning cycle, consider Payments as a key factor in your strategy. Try introducing new payment options through a pilot program; analyze your customers’ payments choices to understand current preferences; and personalize offers and messages with the customer's pref...

26/10/2022

at Merkle Incorporated was celebrated with much pomp and splendor. It was extra special with everyone dressed up in traditional attire, sharing sweets, lighting and making .

!! We wish you happiness, love and harmony.