Paramount Vision

06/06/2023

With small acts of recycling, reusing & reducing waste, let's make everyday, World Environment Day.

If you agree, use this as your DP - WhatsApp, LinkedIn, Facebook, Instagram for today.

02/06/2023

Equality should come without Exception.

Pride Month 2023

25/04/2023

A privilege to be the branding partner of Assamese new year celebrations - "Rongali Bihu 2023" by The Assam Association Mumbai - Enazori Mumbai on April 15, 2023 at CIDCO Auditorium. Inspired by the Assamese Bihuwan or Gamusa, a gift shared during Bohag or Rongali Bihu, we tried to create Bihu fervour right from the gates at the entrance to stage backdrops.

Devabrata Chakravarty Nandini Sharma

14/03/2023

The GenZ is wielding an influence on purchasing in almost every industry. They are self-reliant & neo-digital. This article by Brand Equity provides an interesting insight on how can the Brands elevate their reputation to connect with this new generation of influencers & consumers.

Brand Reputation: According to a 2019 Bloomberg report, Gen Z made up for 32% of the global population, with India’s Gen Z population at 472 million. They are self-reliant, neo-digital natives who have grown up in a fully-digital era. Gen Z began to wield an influence on purchasing in almost every...

08/03/2023

It's not about changing her condition but about changing our conditioning. Let every woman be empowered to claim her world. Happy International Women's Day.

06/03/2023

May the canvas of your mind be filled with colours of Creativity, Mindfulness & a Yearn for Knowledge.

02/03/2023

1st of its kind, an app which enters data on voice command facilitating sales teams to do daily call reporting & much more with ease.
We were privileged to have designed the property of this unique chatbot “Maggie” for Integrace Health

28/02/2023

Thinking of adding “Quirkiness” to your brand communication? Quirky branding can help grab attention, but can it become counterproductive at times? An interesting read from Brand Equity on the same.

Quirky Branding: We often observe organization develop brand mascots or characters that are quirky to help build brand recognition and emotional connection with consumers. What then is required is simply creating a narrative or storytelling approach to their branding to build interest and engagement...

23/02/2023

A brand identity for Chandana Goswami, Life Coach and Business Guide, former Dean - Tezpur University.

The logo design is nuanced to reflect the purpose - enabling individuals/professionals to open new doors be it newer worlds of opportunities, newer paths or perspectives.

21/02/2023

We had the privilege of being the creative partner of Jajabor: A tribute to Bhupenda. A tribute to life - 2023 presented by The Assam Association Mumbai & State Bank of India. The event marked the launch of 10 Immortal songs of Bharat Ratna Dr. Bhupen Hazarika in Marathi through an album “Sagar Sangam”. The event was graced with the presence of many dignitaries from the Music field Papon, Mayukh Hazarika, Anindita Paul, Sunita Bhuyan to name a few.

14/02/2023

The recent “Social Media Banter” between Zomato & blinkit, got many brands jump on the ready trend. However, this attention grabbing, low cost, quick engagement comes with a lot of caution. While many brands are up to follow the bandwagon, it’s good to analyze its rules, guardrails & challenges. This Brand Equity article provides a good insight on the same.

Brand Strategy: Brands speaking to each other — on hoardings, platforms like Twitter or via memes — is an eye-catching, low-cost and quick way to garner engagement. However, jumping in on a conversation is easier said than done. The author looks at the business of social media banter between bra...

09/02/2023

When you empower a woman, you empower a family.

Our team found a unique expression for Tupperware India’s campaign for their women sales force - a property, a logo that showed how every Tupperware product is creating confident women in every home.