12/12/2014
SEO & BUSINESS ANALYST At Kochi ( Cochin ) Location
Perform keyword research in coordination with client business objectives to\r\n\r\noptimize existing content and uncover new opportunities\r\n\r\n Provide SEO analysis and recommendations in coordination with elements and \r\n\r\nstructure of websites and web pages\r\n\r\n Provide recommendations and execute strategies for content development in \r\n\r\ncoordination with SEO goals – general and keyword specific\r\n\r\n Administer search engine programs (XML sitemaps, shopping feeds, webmaster \r\n\r\ntools) for purposes of diagnostic reporting on client projects\r\n\r\n Help to create and support marketing content to socialize and use for social media \r\n\r\npurposes (e.g. customer videos briefs, customer case studies, blog posts, posts \r\n\r\nfrom analysts and customers)\r\n\r\n Implement link building campaigns in coordination with client SEO goals\r\n\r\n Assist in development and ex*****on of communication/content strategies via \r\n\r\nsocial communities in coordination with SEO goals\r\n\r\n Keep pace with SEO, search engine, social media and internet marketing industry \r\n\r\ntrends and developments\r\n\r\n Monitor and administer web analytics dashboards, reports and key reporting tools, \r\n\r\nand point out key areas of importance in accordance client goals\r\n\r\n Monitor and evaluate search results and search performance across the major \r\n\r\nsearch channels\r\n\r\n Communication to team and management on project development, timelines, and \r\n\r\nresults\r\n\r\n Work closely with the other team members to meet client goals\r\n\r\nThe PPC Marketing Specialist will strategist and execute pay per click marketing tactics \r\n\r\nto achieve client goals in Google Adwords . The individual will work closely with an \r\n\r\nindustry leading team and process while maintaining responsibility for the bottom line \r\n\r\nperformance of assigned accounts:\r\n\r\nThis role is client facing and requires an individual who can clearly communicate account \r\n\r\nstatus, performance and deliverables through phone and email to strengthen client \r\n\r\nrelationships. The candidate should also be analytical and comfortable working with \r\n\r\nExcel as well as Web and desktop software interfaces to build, organize, and execute \r\n\r\nchanges to large sets of data.\r\n\r\nThe PPC Specialist should be highly motivated with an interest to be challenged, grow \r\n\r\nand master search engine marketing skills. The role is a great opportunity for a smart \r\n\r\nindividual to demonstrate ability through directly measurable impact and grow in \r\n\r\nresponsibility as the department expands.