Azendor Consulting

01/11/2024

11/10/2024

15/08/2024

17/04/2024

Today, as we celebrate the birth of Sri Ram, it’s a good time to remind ourselves of the enduring values of righteousness, integrity, and selfless leadership. Sri Ram stands for these virtues.

Wishing your loved ones and you peace, prosperity, and great success. Let’s make this a time to renew our commitment to ethical leadership.

22/03/2024

Sourabh Mishra will be speaking about branding strategy to the startup incubatees at AIC - NMIMS Incubation Centre tomorrow.

21/03/2024

Blood Beans: The Hidden Cost of Chocolate’s Sweet Taste

The true cost of your chocolate bar is increasingly coming to light, revealing significant disparities within the global chocolate industry. The big brand chocolate manufacturers lord over the US$100 billion industry and cocoa farmers struggle on the brink of starvation, with most of them being too poor to ever have tasted a bar of chocolate ever in their lives.

65% of the world’s cocoa beans are produced by just two countries, Ghana and Ivory Coast. Yet, these nations together earn a mere US$6 billion from cocoa cultivation, a fraction of the global chocolate market's immense US$100 billion value. This stark contrast underscores the extreme exploitative practices entrenched in the cocoa supply chain. But the industry seems to have reached a pivotal moment where the forces of time and nature are compelling it to rethink and reform these unsustainable practices.

Victoria Mars, of the eponymous Mars Chocolates ($5.9 billion) has begun to acknowledge the severe challenges faced by cocoa farmers. However, this shift in perspective seems to be driven more by the pressures stemming from the unsustainable economics of cocoa production rather than any newfound altruistic motives. The chocolate industry is being forced to address its long-standing issues or face potential collapse under the strain of its own exploitation.

The plight of Ghana and Ivory Coast, along with the broader issues within the chocolate industry, call for us to recognize the true cost of chocolate, considering not just the financial implications but also the human and environmental tolls.

It’s time to champion the cause of ethical chocolate. Opting for sustainable and fair trade chocolate goes beyond personal preference—it represents a commitment to a more equitable future for everyone involved.

The days of affordable chocolate are behind us—and that may not be a bad thing.

08/03/2024

In order for innovation and progress to occur, existing paradigms, structures, and ways of thinking must be challenged, disrupted and destroyed.

In Hinduism, Shiva is revered as the Lord of Destruction and Transformation. He is part of the Hindu Trimurti, along with Brahma (the Creator) and Vishnu (the Preserver). While Shiva's destructive aspect may seem intimidating at first glance, there is a deeper symbolism behind it.

Destruction, in the context of Shiva, is not an end in itself but a necessary process to clear the way for new creation and renewal. Shiva's role is to destroy the old, obsolete, and dysfunctional aspects of the universe, thereby paving the way for new life, new order, and new possibilities to emerge. This cyclical process of destruction and creation is essential for the evolution and renewal of the universe.

In business and marketing, the principle of 'Disruption' is a necessary catalyst for new ideas, new business models, and new solutions to emerge. It is about creating space for new possibilities by dismantling outdated and limiting structures. The principle of 'Disruption' encourages individuals and organizations to let go of outdated patterns and embrace new perspectives and ways of being.

The occasion of Shivaratri is a good time to remind ourselves to shake inertia's slumber, tear down the limiting beliefs, and birth daring dreams and bolder visions.

15/12/2023

Interesting food survey.

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Swiggy 2023 Food Survey: A Culinary Odyssey Across India

As 2023 wraps up, Swiggy's comprehensive food survey provides fascinating insights into India's dynamic culinary landscape, blending traditional tastes with modern-day conveniences.

1. Biryani Bonanza
- Biryani continued its reign as India's most-loved dish for the 8th consecutive year, with a staggering rate of 2.5 servings ordered every second.
- Hyderabad led the Biryani brigade, with one resident ordering 1,633 biryanis in a year – that’s more than four plates daily!
- The love for Biryani peaked during the India vs Pakistan cricket match, with a family in Chandigarh ordering 70 plates in one go.

2. Sweet Sensations
- Bangalore emerged as the 'Cake Capital' with 8.5 million chocolate cake orders.
- India witnessed a sweet surge on Valentine’s Day, ordering 271 cakes per minute.
- Gulab Jamuns outshone Roshogollas during Durga Pujo with over 7.7 million orders.

3. Health and Dietary Trends
- The International Year of Millets saw a 124% growth in orders for millet-based dishes, and a 38% increase in search queries for them.
- Swiggy Guiltfree witnessed a significant rise of 146% for vegan orders.
- Over 2.1 million sugar-free dessert orders reflect a health-conscious trend.

4. Diverse Dining
- Japanese cuisine saw twice the orders compared to its Korean counterpart. Influenced by the popularity of anime over K-pop?
- In Hyderabad, idlis won hearts, with one customer spending 6 lakhs solely on this South Indian staple.
- A Jhansi resident created buzz with a single order of 269 items, and a Bhubaneshwar household celebrated with 207 pizzas.

5. Astounding Achievements
- A Mumbai resident set a record with food orders worth INR 42.3 lakh.
- Savings soared with Swiggy One and Dineout users, reaching over INR 900 crores and INR 300 crores, respectively.
- Swiggy Instamart delivered instant noodles in Delhi in just 65 seconds, setting a record for the fastest delivery.

Swiggy’s 2023 survey offers a glimpse into India’s diverse and evolving food culture, where traditional flavors blend seamlessly with contemporary dining experiences. This year has truly been a celebration of tastes, underlining the rich culinary diversity that India has to offer.