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Monday 9:30am - 5:30pm Tuesday 9:30am - 5:30pm Wednesday 9:30am - 5:30pm Thursday 9:30am - 5:30pm Friday 9:30am - 5:30pm

OrmaxWorld

Name: OrmaxWorld
Address: Vasant Bungalow, Khar (W), Mumbai, 400052, IN
Telephone: 02226040664

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We are in the business of understanding consumers.

26/12/2025

Christmas celebrations at Ormax headquarters!

25/12/2025

Christmas is better when shared. Wishing you a beautiful one.

Merry Christmas!

23/12/2025

Breaking the Ice Cream Mold: Go Zero’s Journey to Guilt-Free Delight

The Consumer Angle by Aaron Pinto

Peter Drucker famously said, “The purpose of a business is to create and keep a customer.” Brands like Starbucks, Amazon, and Apple live this every day. The one Indian brand that instantly comes to my mind is Go Zero, a guilt‑free ice cream brand founded by Kiran Shah. It’s a great example of a brand that didn’t just find customers, it actively created them.

Instead of simply targeting existing ice‑cream buyers with a zero‑sugar variant, Go Zero goes after people who either completely avoid ice cream or eat it with guilt. By promising “guilt‑free” indulgence through zero added sugar and lower calories, it effectively creates a new mental category: ice cream that feels “everyday and health‑compatible” instead of a “rare cheat‑day dessert.”

The brand’s go-to-market is tuned to health-conscious, convenience-oriented consumers who over-index on quick commerce and D2C. They have a strong presence on Blinkit, Zepto, Instamart, and food-delivery platforms across multiple cities, making it very easy to form a habit loop: a late-night or post-workout dessert that aligns with health goals and is just a few taps away. That’s classic “keep a customer” infrastructure, not just a one-off trial experience.

Good brands find customers; great brands create customers. Go Zero is one such brand that is consistent, evolving, and adapting with the market while expanding the very definition of who an ice‑cream customer can be.

What are some brands you think create their customers rather than just find them?

11/12/2025

Thoughtful Thursdays with Priya Lobo
The Art Of Scenting

The art of scenting is all about setting a mood without saying a word. A hint of warmth, a touch of calm, a note that lingers long after you’ve left the room. Priya Lobo talks about it with relevance to market and consumer research.

09/12/2025

The Mall Paradox: Busy, but not buying

Insight Cuts by Aaron Pinto

Busy mall. Happy crowds. Empty carts. We dug into what Lucknow shoppers actually do, and why visits don’t always become purchases. The carousel shows the core frictions and a roadmap of simple fixes.
Which quick win would get you to buy more on a mall outing, better signs, a calmer vibe, or clearer social updates? Let us know in the comments.

(mall study, Lucknow shoppers, consumer patterns, mall footfall, empty carts insight, retail friction points, quick retail wins, shopper experience, mall communication gaps, purchase behaviour, retail psychology)

02/12/2025

Luxury’s New Trick: Self-Parody
By Tahira Lobo

Luxury fashion has always held the notion of being aspirational through silks, rare leathers, tailoring.
But today, it seems the industry has become so oversaturated with motifs that the only way to shock us is to repackage the ordinary, as exclusivity.

Case in point: Prada’s metallic tote bag. Retailing for nearly ₹2.7 lakh, its hot-stamped surface instantly reminded Indian audiences of something far less glamorous - the floors of railway trains and public buses.
Prada had intended a textured motif. The internet saw the toilet floor.

This isn’t an isolated moment. Prada has stirred controversy with sandals resembling Kolhapuri chappals, long a staple of Indian craft, which they initially failed to acknowledge. Elsewhere, Balenciaga turned coffee cups into handbags, Moschino sold juice cartons as clutches, and Louis Vuitton launched a paint-can purse.

The pattern is clear: luxury houses are now mining the everyday for inspiration, detaching it from context, inflating the price, and branding it as exclusive. What once signified status now often mimics the common, the utilitarian, even the discarded.
The price tag does the alchemy - turning the mundane into luxury.

And here’s the kicker: it works. People call it innovative. Yes, memes and backlash occur, but they generate conversation, virality, attention. Luxury brands are trying to avoid being boring at all costs, and this strategy guarantees they never are. The audacity itself becomes the headline.
In a world where every logo, monogram, and silhouette has been memed to exhaustion, the banal has become the new frontier of provocation. Familiarity itself is raw material.

But there’s a trade-off. If a ₹2.7 lakh bag can be read as a train floor, then what are we really buying? Craft? Storytelling? Or just the brand’s audacity to declare: “This is luxury because we say so”?

If the banal can command a hefty price tag, then perhaps luxury today is less about beauty and more about bravado. In turning the ordinary into the aspirational, brands risk proving just how thin the boundary between the two has become.

27/11/2025

In this episode of Thoughtful Thursdays with Priya Lobo, Priya talks about why a brand personification exercise can change the way you build and communicate your brand. It helps you see your brand as a living presence rather than a label. To know more, watch the video.

25/11/2025

Thanksgiving at the Ormax Compass office turned into a lovely pause in the middle of a busy week. The whole team gathered around one table, sharing food, stories and that familiar sense of comfort that only a good meal with good people can bring.

18/11/2025

Amul’s protein launch: When Hype Runs Out of Stock

The Consumer Angle by Aaron Pinto

Amul created one of India’s most hyped product launches this year, a protein range that has sparked memes, viral conversations, and genuine consumer excitement. Yet consumers are desperately hunting for these products online, relying on Telegram bots and email alerts to catch them when they’re back in stock. The demand is real. The supply? Struggling.

This is the critical gap between marketing momentum and operational ex*****on. Launching innovation captures attention, but scaling production, managing complex cold chains, and coordinating multi-channel distribution is where most brands stumble. For Amul’s paneer, kulfi, and whey protein, each requiring different storage temperatures and packaging infrastructure, the distribution challenge has hit a growth plateau.

But here’s where Amul has an advantage: Unlike emerging brands, they can weather this storm. Their established market position means consumers will wait, not switch to competitors. However, long-term opportunity loss is real. The quick-commerce boom is reshaping retail. Amul must prioritize partnerships with platforms like Blinkit and Zepto to make protein effortlessly available. Today’s excited customer becomes tomorrow’s disappointed one if they can’t find the product when they need it.

The lesson? Hype alone doesn’t build categories. Distribution design is product design. Amul has the brand power to recover, but only if they solve this bottleneck before competition catches up.

14/11/2025

On this episode of Thoughtful Thursdays with Priya Lobo, she dives into the documentary Sneaker Wars: Adidas vs Puma - the epic story of how two rival brothers created two global brands.
As a consumer researcher, Priya uncovers how brand rivalry, heritage, and storytelling shape real buyer behaviour - and shares how she uses those insights in her own work.

Address

Vasant Bungalow, Khar (W)
Mumbai
400052

Opening Hours

Monday	9:30am - 5:30pm
Tuesday	9:30am - 5:30pm
Wednesday	9:30am - 5:30pm
Thursday	9:30am - 5:30pm
Friday	9:30am - 5:30pm

Telephone

02226040664

Website

http://www.ormaxworld.com/

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