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Brand tadka Brand Tadka - Explanation of marketing approaches happening in India. Follow us on Twitter: http://twitter.com/brandtadka Thus brand tadka is like Kinesis i.e.

Brand Tadka is a explanation of marketing approaches happening in India. Tadka is a process used for flavoring certain Indian Dishes to make it more delicious. a movement that is a response to a stimulus but is not oriented with respect to the source of stimulation. Brandtadka shares the latest information on Indian marketing approaches.

27/03/2014

Wait is over now. We are coming up with fresh content asap. :)

Digital Tadka No 69:  Flipkart-Myntra merger - Coming together of these two e-commerce players would mean the creation o...
03/02/2014

Digital Tadka No 69: Flipkart-Myntra merger - Coming together of these two e-commerce players would mean the creation of an absolute leader in the Indian e-commerce market. It will not only give the Indian e-commerce market a clear leader, but will also add to the funding problems for smaller players like Jabong, Yebhi etc.

Source: http://www.indiadigitalreview.com/news/flipkart-myntra-merger-offing/14864

Digital Tadka No 68: Godrej Aer gives a social message with  ,  a Twitter crowd-sourced music video. The lyrics of the s...
02/09/2013

Digital Tadka No 68: Godrej Aer gives a social message with , a Twitter crowd-sourced music video. The lyrics of the song are compiled with 2,704 tweets posted by people across India and filmed with the support of 330 people.
Godrej Aer recently launched its variant called the Musk After Smoke, which eliminates the stale smell of smoke that lingers in a room after smoking. The campaign aimed at engaging with the youth through a social message.
Source: http://www.afaqs.com/news/story/38546_Godrej-Aer-gives-a-social-message-with-
Photo Credit: http://www.afaqs.com/news/story/38546_Godrej-Aer-gives-a-social-message-with-

Tadka no 92: Britannia's MilkMan Cheese TVC tries to change that perception by arguing that cheese is actually healthy. ...
26/08/2013

Tadka no 92: Britannia's MilkMan Cheese TVC tries to change that perception by arguing that cheese is actually healthy. With the explosion of fast food chains, people's first association of cheese comes from the kind of food dished out at fast food chains such as McDonald's (300 restaurants), KFC (223 restaurants), Domino's (over 500 pizza outlet). Through their current campaign, the brand reasserts its proposition - A glass of cow's milk in every slice - and informs consumers about how the brand's cheese is nutrition-rich.
Source: http://www.afaqs.com/news/story/38476_Britannia-MilkMan-Cheese:-Fit-not-fat

15/08/2013

Happy Independence Day. Celebrate your freedom and share your free ideas :)

09/08/2013

Eid Mubarak to all. Celebrate & share your festival tadkas with us :-)

25/07/2013

Digital Tadka No 67: Philips India grooms its social media strategy to target men. In the last 36 months, the brand has launched 16 campaigns and has developed properties surrounding special occasions such as Valentine’s Day and Father’s Day, where online has been the central lead in the 360 degree approach.

To promote its new grooming and styling product Philips MPower Range, which is aimed at a target group of 16 to 25 year-old males (Sec A, B), Philips India recently started a social media initiative called ‘MPowerPack’ challenge on Facebook, in association with MTV, where a gang of friends can get a chance to win a trip to Ibiza.

Philips has also introduced a wild card entry where any group can buy the new MPower grooming range, groom their beards and share their videos in order to be one of the finalists. The final video with the maximum number of votes will win an all paid trip to Ibiza.

Source: http://www.exchange4media.com/52038_philips-india-grooms-its-social-media-strategy-to-target-men.html

Digital Tadka No 65: While free Wi-Fi facilities at coffee shops, five-star hotels and campuses are almost commonplace, ...
11/07/2013

Digital Tadka No 65: While free Wi-Fi facilities at coffee shops, five-star hotels and campuses are almost commonplace, Huawei and Airtel offer free Wi-Fi on Easy Cab. The campaign enables people to access Wi-Fi facilities while they travel in cabs. Huawei has placed its device, Wi-Fi data card E355, in the cigarette lighter of the cabs, using an adapter. Internet services can be accessed by any traveller on his/her laptop, iPad, phone or any other device using a password provided to the driver of the cab. Airtel is providing the service free of cost to promote its high speed 3G internet services.
Source: http://www.afaqs.com/news/story/38014_Huawei-and-Airtel-offer-free-Wi-Fi-on-Easy-Cab

Digital Tadka No 64: Oreo, cookie brand by Cadbury, famously promoted the 'Twist, Lick, Dunk' message through its TVCs a...
05/07/2013

Digital Tadka No 64: Oreo, cookie brand by Cadbury, famously promoted the 'Twist, Lick, Dunk' message through its TVCs and has taken the concept of dunking and expanded it on social media. The brand launched a digital campaign called 'Oreo Daily Dunk', that cherry picks interesting news and events each day and expresses them through creative posts on the Oreo India page.
Source: http://www.afaqs.com/news/story.html?sid=37972_Oreo
Image credit - facebook.com/OreoIndia

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