Business Coaching

06/02/2022

Launching Story Culture www.Storiculture.in

For those who believe in the power of stories to change our world.

Story Culture is for Entrepreneurs , Startup founders , Nonprofits, Freelancers , Pre-Sales / Sales / Marketing teams , leaders , those who want to build their personal brand .

Please find the WhatsApp link on the website.

21/01/2022

My blog this Friday.

We don’t buy products we buy the stories behind the products and that is branding.

01/01/2022

http://shinewithsanjay.in/2022/01/01/slowdown/

For the past seven years since I picked up cycling one of the things that I have enjoyed the most is witnessing the sights and sounds on my journey. My cycle takes me places I see the people , I se…

19/12/2021

Starting a new YouTube series on Rise and in Hindi for small and mid sized business founders .

I will be sharing my 35+ years of Marketing Digital and Sales experience.

I am doing this in Hindi as I want to reach every small business owner across India. Will also share in English.

Let us together make an impact .

Do watch and share.

I asked myself this question “What makes me truly happy?” and that is my core , I believe that every business and nonprofit founder has a dream and a unique ...

07/11/2021

https://youtu.be/4gteRCLeRVo

All my life I keep running, chasing something in the future and the running never stopped. Once I reached my apparent destination I wanted to get somewhere e...

03/11/2021

https://youtu.be/OsBZ77aF_hk

What is holding you back from living your life fully ? It was when I turned 50 I realised we have only one life and I don’t want to die with my song in my he...

31/10/2021

I wish I had known this when I was 20 !

Find a job . The one thing you are told when you are in your 20s. So you join the crowd , job , family , house , car , holidays .. It’s the same story . Play...

03/08/2021

https://youtu.be/ms8rdBJdHic

If you are struggling to grow your business , you are in a crowded space , the Chanel has a lesson for you.Many small business owners in fashion business hav...

29/07/2021

I first encountered this problem when I was building a social commerce platform for small businesses a few years back.

Across the country small business owners wanted to reach a market that was beyond their geography.

They were taking the first step on digital. Being on platforms like Amazon and Flipkart helped them access a bigger market.

There were assured footfalls , but only for the top few in each category.

The social media marketplace was crowded and every seller looked the same , they were into commodity products.

The were unable to command price premiums as costumers looked for the cheapest products.

One of the frequent question they asked was "How can we differentiate in commodity business ?"

Yes a commodity product can build a brand with a story. In this podcast I share an example of how a commodity product did just that and built for success.

"Can I brand my commodity business ?" , this is a question I have been asked by many business owners and my answer is "Yes, you can". In this video I share ...

22/07/2021

https://youtu.be/L3eyaOFdQdk

In times of Digital we see an increase in performance marketing budgets, at the same time brand marketing budgets have been cut.Performance marketing is mana...

15/07/2021

https://youtu.be/et5mHM-bxjw

All good marketeers know how to tell a story . People don't buy products , they buy the stories behind the products. Are you a good storyteller ? Every busin...