21/09/2016
CRESCAT TEAM CARES FOR EACH CUSTOMER, THUS WANT'S TO SHARE SOMETHING VERY FRUITFUL. WE WANT YOU TO MAKE SMART CHOICE NOT HASTY CHOICE.
“It’s better to give than to receive.” It’s an old saying but, when it comes to corporate gifts, it couldn't be more true. Because, when you need to cut through the marketing clutter and get heard above the promotional noise, there’s pretty much NOTHING to rival a useful branded item.
Not convinced? Check out these five distinct advantages......
1. The first…how many times they’re seen
Once upon a time we believed 5 exposures to our brand would be enough. Five “touches” - whether that was ads, emails, DM, advertising or any combination of those - and potential customers would recognise our branding and remember our messaging. Now? No chance!
That magic “five touches” became seven, then eleven, and now as many as thirteen, before it strikes a chord and has a chance of becoming familiar. But, provide something that sits on your customer’s desk every day, or better still they touch and use, and those necessary touches rack up pretty darned quick.
2. Secondly…How long they’re seen for
Spam filters, ad blockers, zealous gatekeepers plus time-pressures all conspire to reduce attention spans and sift out what customers see. Research bears out that, not only are promo items retained, but 87% of people keep them for more than twelve months. Imagine having to BUY the equivalent amount of advertising space either on or offline to compete!
3. The recipient’s perception of you
However well-received your marketing materials are the clue’s in the title… they’re about you and they’re probably trying to sell something. A gift turns that on its head. Instead it’s more about the recipient and who doesn't like a present? Or feel good about receiving one?
BPMA figures show that more than half of people’s impression of a company improved after receiving a branded item, with a whopping 79% saying they’d be likely to do business with that company again.
4. And, their perception of your brand and business
What you send can be a statement and message all of its own. Concerned with health and fitness? Then sending a branded pedometer or personalised workout calendar reinforces that. In retail? A branded shopping bag. IT? A funky USB stick…you get the picture…
5. Fifthly, it’s 3-dimensional
Our digital world means that the touch and feel within our marketing is often neglected. But people still love things that are tangible and tactile. Corporate gifts fit that bill. Get them touching and interacting with your brand and you make a connection that the digital channels can never hope for.
So, if staying front of mind and standing out from the competition is a challenge for your business, personalised corporate gifts can give you bang for your marketing buck like nothing else.
Whether you want some new ideas, or you've already been inspired and have a product in mind, we’re waiting to hear from you. Pick up the phone or drop us an email, we’d love to help.
Email id- [email protected]
