Our medium is clothing, grooming, and body language—an art form the client gets to wear time and time again. Persona Amour is a professional field wherein clients hire an Image Consultant to evaluate, improve, enhance, update, or upgrade their appearance to ensure that their Image is consistent or congruent with their personal, social, and/or professional roles and goals—with what they want to acc
omplish in life. Persona Amour is the process of empowering clients to reflect or project the confidence and competence that comes from an authentic, appropriate, and attractive appearance for any personal, social, or professional situation. Persona Amour is the process of creating a positive visual Image. It can sometimes be a matter of appearance to impress, but more often is a matter of appearance to influence. Rather than appearance for success, it is about appearance for excellence and success will follow. Persona Amour includes individual counseling or coaching and group lecture, seminar, or workshop presentations—with content that ranges from makeup consultation and application to wardrobe evaluation and personal shopping: from self-branding and business etiquette to social networking and public speaking. Its fascinating profession wherein Persona Amour can truly make a positive difference in people’s lives and in society as a whole. When clients look better, they feel better, they act better, and then others react better to them—life gets better!
