01/02/2013
Dear friends,
It has been almost a year that we started the new initiatives in our journey to transform the brand Mahacol to a massclusive & respected one.
The road to destination has been full of learnings, challenges & the most satisfying aspect is that it has thrown up numerous opportunities. You will appreciate that the adhesive landscape is dominated by a single- giant brand which has enormous bargaining power but Mahacol a fledgling brand has made a niche for itself,very quietly. Mahacol had the courage to offer a exceptionally high quality product with a healthy retention to it's trade partners & has been very bold in taking the right steps. Off late,our big brother brand has created some bills & displaying to our trade partners that Mahacol adhesive is over-priced.It is being done deliberately to erode the growing love for Mahacol which the revered brand is feeling threatened.
We have learnt from history to respect our seniors & this humility propels us to continue with our mission in a unflinching manner.We,by no means,want to hurt the alter-ego of such a monstrous brand as we have learnt valuable lessons from them.They are our inspiration to excel.
Our trade partners are quite intelligent to read between the lines & they have understood the malicious intent of the behemoth.This in fact is a tribute to the brand Mahacol.
A stone thrown at the right velocity can create ripples far & wide.This has been our single line motto driving us forward.
I thank each one of you to give us an opportunity to show case our brand & create a sweet success story in such a short time.
We will continue to out-think & out-innovate ourselves continuously...not be distracted by competition. We will create our own targets to surpass.
A big thank you to all those who supported us & all others who will soon be associated with us & be a part of the forthcoming change which Indian markets will soon witness.
Let's join hands & march together.
Best Regards,
MAHACOL
