Thinking Weaves Consulting

Thinking Weaves Consulting Designer Management Agency that helps emerging fashion designers to establish their business in the industry. We are Heta Damodar and Nidhi Sonawala.

The varied services offered by us gives emerging designers the support they need to establish their fashion business and to take it a step ahead. Today, designers find it extremely difficult to cope with all the aspects of their business. Our job is to take away all the burden of business planning and development and give them an opportunity to focus on the the design and product development proce

ss. We consist of a pair who strongly believe that destiny can be made by the opportunities that you seize. Heta Damodar- After graduating with a BCom from H. R College of Commerce and Economics, Mumbai, I was working in an online fashion portal that sold Indian designer wear. Working closely with designers from across the country, made me realize that they were a powerhouse of talent but faced great difficulty in managing their business. Always inclined towards the business of fashion, the designer's need for business managers propelled me towards building such a consultancy. I am currently pursing my Masters in Fashion Management from NIFT. Nidhi Sonawala- A Post Grad from University of Southampton- Wi******er School of Art with a degree in Luxury Brand Management and Under grad from NMIMS in business administration. I come from a lineage of family businesses, having experience in marketing from working with magazines like GQ and Vogue and managing brands. With my love for fashion and experience and knowledge about business it was a perfect choice to help designers with the business side of things. So my point is why be dull and demure when you can be out there in the big world of fashion shinning like star...

Happy Guru Nanak Jayanti! May you fulfil all your goals and wishes!!
06/11/2014

Happy Guru Nanak Jayanti! May you fulfil all your goals and wishes!!

28/07/2014

This song with all the marketing buzz words couldn't help but bring a big smile on our face! Nidhi Sonawala Heta Damodar
https://www.youtube.com/watch?v=GyV_UG60dD4

Music video by "Weird Al" Yankovic performing Mission Statement. (C) 2014 RCA Records, a division of Sony Music Entertainment

If there is one thing you can count Karl Lagerfeld to do is making minimalism look extraordinary. CHANEL's latest collec...
09/07/2014

If there is one thing you can count Karl Lagerfeld to do is making minimalism look extraordinary. CHANEL's latest collection was inspired by the designs of the visionary architect Le Corbusier's creations. The show-stopper for the show was the heavily pregnant, Kiwi model Ashleigh Good.
Hats-off to you Karl!

Takes two to succeed in making a power brand…Tangibles & Intangibles...
12/06/2014

Takes two to succeed in making a power brand…Tangibles & Intangibles...

With very little setting these things apart from one another – whether that’s a liquid sugar fix, a hot coastal city or an airline that gets you from A to B – it becomes clear that we are talking about small amounts of variation, which make a huge amount of difference. The most successful brands do…

A good logo helps customers identify a brand and remember it. However, logos should be modified over time to keep up wit...
23/04/2014

A good logo helps customers identify a brand and remember it. However, logos should be modified over time to keep up with changing trends whilst retaining the original values.

Here is an example of how the famous tech company Apple have modified their logo over the years, keeping their signature apple shape common.

Lakme Fashion Week Summer-Resort 2014 started off with a bang with Manish Malhotra's opening show. His "Summer Affair" t...
12/03/2014

Lakme Fashion Week Summer-Resort 2014 started off with a bang with Manish Malhotra's opening show.
His "Summer Affair" themed show epitomized femininity with bold prints, lace and tulle.

We can make your dream and the reality come together!! Brand building is more of 'WE&US' than just 'YOU' and 'THEY'.
11/03/2014

We can make your dream and the reality come together!! Brand building is more of 'WE&US' than just 'YOU' and 'THEY'.

"Je sais ce que les femmes veulent, ils veulent être belle!"What city more fashionable than Paris to draw inspiration fr...
11/03/2014

"Je sais ce que les femmes veulent, ils veulent être belle!"
What city more fashionable than Paris to draw inspiration from and what city more joyous than Kolkata.
Ritu Seksaria brings the preview of her luxe Spring Summer 2014. Inspired by the French Modish Odyssey to the people in the City of Joy, Kolkata.
Come discover her at Parampara at the Oberoi Grand on 11th and 12th March, 2014.

Be Social, Be Active…Only way for your brand to be Effective!!
10/03/2014

Be Social, Be Active…Only way for your brand to be Effective!!

Visual Merchandisers struck by cupid at TWC. We love our work and definitely love LOVE !!
05/03/2014

Visual Merchandisers struck by cupid at TWC. We love our work and definitely love LOVE !!

This Valentine's day cupid paid us a visit and turned our studio into a studio of Love! Have a look..

A beautiful film by Manish Arora and his team inspired by the widows of Benaras who played Holi for the first time this ...
20/10/2013

A beautiful film by Manish Arora and his team inspired by the widows of Benaras who played Holi for the first time this year, breaking the tradition of widows not being allowed to play Holi.
"I read this in March, just before the Holi festival," Arora recalls. "Traditionally, widows in India are not allowed to play Holi. They're supposed to wear white all their lives after their husbands die. And for the first time in 2013, they broke with centuries of tradition."

Here is the link to the award winning film Holi Holy: http://bit.ly/19Hgoqa

"ASVOFF GRAND PRIX", "BEST SOUND", "BEST EMERGING TALENT PRIZE" WINNER of ASVOFF 6 - A Shaded View on Fashion Film The First International Fashion Film Festi...

Check out our event making its way to MissMalini..
12/09/2013

Check out our event making its way to MissMalini..

The festive season brings with it numerous fashion previews and the latest to have a swanky in-house do was designer Ritu Seksaria at her multi-designer store, Vyoum. Apart from displaying ...

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