16/12/2013
Vanillaform is a fledgling organization founded for the purpose of CSR Communications and initiatives. Through this think tank session the main objective was to understand the gaps in CSR as perceived by the NGOs and corporate world. Once the gap analysis completed, it would emerge as the areas where assistance could be provided within the scope of Vanillaform.
Dr Nair who is one of the founder members of Vanillaform respects the intent of corporate to bring about the change in society. But the pattern observed is that impact assessment of these activities undertaken by negligible few. Similarly before engaging itself in a activity there is no standard research or methodology adopted by corporate. There has to be an empirical format for conducting structured CSR by the corporate and volunteers. The volunteers are also untrained in the mode of conducting societal work. These are three areas which Vanillaform would be keen to assist both the corporate world and the NGO; Data analytics, Training and Impact assessment.
This would enable
NGOs :To make specific proposals with statistical data while seeking funds and also standardise their volunteers.
Corporate: Assess their CSR activities and study the impact thereby have a report to effectively communicate to stakeholders.
Lastly it was observed that communication was an area which could be fine tuned from both ends of the spectrum. Internal communication through outreach programs by organizations for engaging more volunteers and communication on the activities of the NGO through public platforms to make people aware of the work they are doing, enlist support and increase funding. Vanillaform believes that key to any successful partnership has to have scientific methodologies, systems approach and definitely a communication strategy. We would like to present services our organization for the same.
Suggestions are welcome at [email protected]