19/10/2016
TO CONTINUE MY PREVIOUS POST ABOUT DIGITAL TRANSFORMATION...
In a DIGITAL TRANSFORMATION FORUM, there were some inspiring talks about the challenges, opportunities and the impact of digital transformation for companies. Twelve speakers, shared their experiences and struggles. I learned that technology is not the difficult part, leadership is. Your digital vision needs to be seen in your employee's souls. They can create unique, powerful products for your customers when they focus on user experience.
Not Convinced?
We will learn step by step :
1. Digital leadership is key, not technology
Many people seem to think that it’s all about technology. But it is not. According to Jo Caudron, author of the bookDigital Transformation, it is not a technology challenge. He claims technology is the easy part. Changing how people operate however, that is the difficult part. That makes Digital Transformation more of a management & people challenge. This implies that a successful Digital Transformation requires digital leadership. You’ll need someone to manage this transformation. Someone who draws up a vision for the future, and someone who develops a roadmap that will get you there.
The digital leader of a company understands what the impact of digital is on their business models. He doesn’t necessarily need to know and understand all the technical details. Many influential companies have appointed a digital leader as their CDO (Chief Digital Officer). These CDOs are constantly questioning the current business models and how these models can be adjusted to tackle future digital disruption waves. How to design different models which will be userful for digital era.
In my next post we will learn about next point....
Happy digital reading....