Halfbutfull Design and Strategy

Halfbutfull Design and Strategy We are a team of brand strategists and designers who partner up with fellow entrepreneurs and work towards building a successful brand.

What a year.We built the brands we believed in. Shipped work we're proud of. Partnered with founders who trusted us with...
01/01/2026

What a year.

We built the brands we believed in. Shipped work we're proud of. Partnered with founders who trusted us with their vision.

To everyone who made this year what it was—clients, collaborators, the team—thank you.

2026, let's go!🚀

19/11/2025

For RUSHR LIFE, we built this meta ad from the ground up — script, voiceover, every single frame. No traditional shoot, no studio time.

The brief was simple: show what instant energy feels like in a high-stakes moment. We picked badminton, wrote a narrative arc, and let the tools do the rest.
When timelines are tight but the bar is high, this is the approach.



18/11/2025

Protein brands talk about protein the same way. We didn't want to do that for .smart

Prosh Pots solve a real problem — bloating, bad taste, artificial junk. But listing features wasn't going to cut through.
So we built a whole animated narrative. Scripted it. Wrote an original track. Created a character everyone's been at some point — stuck in a protein rut.
The result? Content that entertains first, sells second. That's the sweet spot.



20/10/2025

May this Diwali fuel new thoughts, bright work, and happier moments🩷

💥 Happy Diwali from Team HBF!

20/05/2025

Hair Texture is a nuanced topic. But on scroll, the message has to land fast.

We focused on structured delivery and sharp recall:

- Founder-led storytelling, no second voice
- Ingredient tags shown, not spoken
- Clean pacing with no cutaway clutter
- Built to land even on mute, without losing logic

All done in under 35 seconds - calm, clear, and category-specific.

Follow us to see more winning formats we're building for brands.

Ad created for Truth And Hair

28/04/2025

This isn’t your typical Mother’s Day ad.
And that’s exactly why it works.

No staged hugs. No grand surprises.
Just a quiet project — small hands making cards with colours they can use safely and proudly.

Simple frames. Soft edits. And a product that fits right into the day — without needing to steal the scene.

Think your story deserves to be told more simply?
Let’s build it that way

The AI blister pack trend has been all over lately — turning people and products into neat little starter kits.Check out...
11/04/2025

The AI blister pack trend has been all over lately — turning people and products into neat little starter kits.

Check out our fun take on a format everyone’s been playing with.

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Introducing a result-oriented ad campaign designed specifically for ’s Barrier Therapy serum. This ad is all about show...
01/04/2024

Introducing a result-oriented ad campaign designed specifically for ’s Barrier Therapy serum. This ad is all about showcasing the transformative power of Rebeaut’s serum and driving real results for its users.

In just 30 days, this serum promises relief from skin irritation, rashes, and sensitization. Our ad highlights this promise prominently, ensuring viewers understand the incredible benefits of this product, while delving into the serum’s unique ingredients and benefits, emphasizing its efficacy and credibility.

To make the deal even sweeter, we've included an exclusive discount offer, enticing viewers to try the serum for themselves and experience the difference it can make in their skincare routine.

Introducing a dynamic performance marketing ad tailored for floor cleaner, emphasizing its child and pet safety featur...
25/02/2024

Introducing a dynamic performance marketing ad tailored for floor cleaner, emphasizing its child and pet safety features.

Our approach cantered on conveying the product’s efficacy and safety in a visually engaging manner. The ad features two frames: one highlighting the unique benefits and features of the floor cleaner, and the other emphasizing its child and pet-safe formulation with a prominent image of a child and a pet.

The objective was clear: to capture the audience’s attention while reassuring them of the product’s safety for their loved ones.

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