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Sportz Interactive SI (formerly Sportz Interactive) is a sports technology partner.

FanOS-The Fan Engagement Operating System for Sports Organisations, powers scalable digital products that turn fan engagement into measurable commercial value, backed by 24 yrs of expertise.

09/10/2026

Leadership isn’t always about having the answers. Sometimes, it’s about asking better questions. 💡

At the latest edition of The Leader’s Lounge, Ameya Jadhav, Director – Engineering, shared his perspective on navigating growth, making decisions, learning through challenges, and staying adaptable in a constantly evolving environment.

A candid conversation, a few lessons from the journey, and plenty of perspectives for our players to take back with them. 🚀

Because some of the best leadership lessons come from simply hearing how others found their way.

06/10/2026

Every new player brings a different perspective. 👀

So, what stood out to them after joining SI?

From the people they met to the work they’ve stepped into, our newest players share a few things they’ve noticed, experienced, and enjoyed along the way.

No scripts. Just their take on life at SI so far. 🎥⚡

A significant step forward for SI and FanOS! We’ve acquired Magnifi, an AI-powered video clipping and content platform, ...
09/09/2026

A significant step forward for SI and FanOS!

We’ve acquired Magnifi, an AI-powered video clipping and content platform, accelerating the FanOS Media roadmap and expanding our capabilities across global sports markets.

The acquisition brings battle-tested technology, exceptional talent, and a global network into SI, strengthening our ability to help sports organisations turn live moments into engaging content at scale.

It’s another step in our journey to build a future-ready fan engagement ecosystem for sports organisations worldwide.

Read more on SportsPro: https://www.sportspro.com/announcements/spotlight-agency/si-accelerates-product-roadmap-and-global-expansion-with-acquisition-of-magnifi/

The acquisition marks a significant step in SI’s growth, adding proven AI-powered video capabilities to its FanOS platform while accelerating its product roadmap and expanding its reach across global sports markets.

02/09/2026

Honest conversations. Fresh perspectives. Real takeaways. 💡

In the most recent edition of The Leader’s Lounge, Malay Desai, Director – Content Management, offered our players a chance to step back from the day-to-day and look at leadership, consistency, adaptability, and balance from a different perspective.

From candid career stories and lessons from experience to meaningful conversations and connections, there was plenty to take away and reflect on. 👏

Birmingham 2026 was a significant milestone for our teams on the ground. Our scope across the Championships covered the ...
02/09/2026

Birmingham 2026 was a significant milestone for our teams on the ground.

Our scope across the Championships covered the Live Results hub, mobile apps, and European Athletics' first-ever gamification activation, the Predictor, built and delivered by SI. It saw 160,000+ predictions during the event and has already been greenlit for Valencia 2027.

Behind the scenes, months of preparation, intensive testing and on-site engineers helped keep every SI-powered fan-facing platform running throughout the Championships with zero downtime.

Here's a look at some of our teammates on-ground at Birmingham 2026.

Looking for your next challenge in sports tech? 🚀We’re growing our teams across design, technology, data, product market...
25/08/2026

Looking for your next challenge in sports tech? 🚀

We’re growing our teams across design, technology, data, product marketing, analytics, QA, ML and more. If you’re ready to bring your skills to a fast-moving sports-tech environment, we’d love to hear from you.

Check out the current opportunities and take the next step with SI. 👇
📩 Send your resume to [email protected]

19/08/2026

Meet Suhasini Mitra, Senior Manager – Content Management at SI, in this episode of Player Storiez. 🎬

With 7+ years at SI, Suhasini has built her career around one thing she loves: telling stories through sport. From her memorable journey with Pro Kabaddi to balancing speed, accuracy and creativity in sports content, she shares what keeps her inspired.

And when we asked her what kind of fan experience she’d love to create? Let’s just say… she has a very dramatic idea. 👀😄

Get to know the player behind the work. 👇

How do you turn live match action into more content, faster? For the Betfred Super League, we’re using AI-powered video ...
19/08/2026

How do you turn live match action into more content, faster?

For the Betfred Super League, we’re using AI-powered video workflows through FanOS Media to automatically identify and clip key moments across every match, from best tries and MVP moments to short-form and full-match highlights.

The result? A 50% increase in YouTube monetisation in 2026 compared to 2025. Swipe through to see other interesting numbers and how we’re helping Rugby League Commercial turn more match moments into meaningful fan engagement and commercial value.

12/08/2026

Three days. Countless conversations. One shared vision for the future of Indian sport.

As Fan Engagement Partner at The Times of India Sports, Fitness & Infrastructure (TOI SFI) Expo, we had the opportunity to engage with stakeholders from across the sports ecosystem, exchange ideas on the future of fan engagement, contribute to a panel discussion, and host a masterclass on building scalable digital fan ecosystems.

In this video, members of Team SI share their key takeaways from the Expo, from the conversations that stood out to the themes shaping the future of sport and fan engagement.

Thank you to everyone who stopped by our booth, joined our sessions, and shared their perspectives. We're excited by the conversations that have begun and the opportunities that lie ahead.

10/08/2026

Led by Siddhartha Roy, Head of Product at SI, the latest edition of The Leader's Lounge went beyond product strategy to explore mindset, adaptability, learning from failure, and the vision shaping FanOS and SI's future.

It sparked thoughtful conversations across teams, offering fresh perspectives on growth, product thinking, and the "why" behind SI's strategic direction.

Here's what our players took away from the conversation.

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