28/04/2017
OPEN's first campaign for Gulf Oil - featuring the legend - M. S. Dhoni...
OPEN Brand Experience was given the opportunity to plan and execute a campaign for Gulf Oil, featuring their brand ambassador Mahendra Singh Dhoni.
The campaign started with a teaser phase that used MSD’s silhouettes and statistics from his cricket career, in the second phase the name and logo for the event was announced – CEO D Day.
On CEO D Day, MSD entered the GULF OIL India headquarters at MIDC in Mumbai, there was much anticipation built up for this moment and when it came it was explosive.
MSD took stage, broke ice with the audience and went on to show his excitement and enthusiasm on being a Corporate leader for a change.
Contest winners from the pre-event campaign were given different responsibilities, such as Secretary, Presenter of Appointment Letter, One on One with MSD, etc…
The ceremonies were performed with much fanfare and A/V’s being played on the multiple 80” plasmas set up at the offices.
All of Gulf Oil’s employees were connected to the event live across 7 offices panning across India, with two-way communication between the locations.
The entire event was telecast live on mobile for employees who could not make it to office or were out on duty.
After the ceremonies, MSD continued to take seat in his new cabin that was customized for him to the t. He went on to conduct and board meeting with the leadership team and went back to the main audience for the day – all of Team Gulf Oil India.
MC, Rozzlin Pereira, conducted question answer sessions between the employees and MSD before she had a tête-à-tête with MSD about the vision and way forward for Gulf Oil India.
MSD attitude won over the audiences immediately, they identified with his image of higher ethics, great quality & fruits of hard-work. It was evident that both MSD & Gulf Oil had had journeys that started small and grew larger than what was imagined.
The events proceedings came to an end with a round of awards for the top performing teams, gift presentations from and to MSD, group photographs and selfies for contest winners with MSD and quick bite in the canteen with the top brass at Gulf Oil.
Here's a glimpse of the event on 3rd April, 2017: https://youtu.be/3-4EyoARG5s
