08/07/2021
ยท 4+ years of digital market experience focused primarily on e-commerce (across Google & Bing Search, Display & Facebook).
ยท Expertise in large-scale campaign management across Google & Bing Search, Display. (preferably in the US/UK markets).
ยท Experience in the financial sector (primarily insurance in International markets) would be a plus.
ยท Strong knowledge of advertising across social media platforms (Facebook,) for clients.
ยท Expertise in designing creative banners with the knowledge of photoshop.
ยท Strong attention to detail, being proactive & the ability to work in a dynamic environment.
ยท Skills and experience in creative content writing.
ยท Analytical mindset and critical thinking.
ยท Excellent communication and interpersonal skills.
The Online Media Specialist responsibilities will include:-
Timely ex*****on of campaigns independently across Google, Bing, Display & Social.
Setting up and optimizing campaigns. Extensive keyword research, ad creative writing, budget, and bid management.
Ensuring high-quality traffic while meeting the set targets for each account.
Developing and executing landing page testing strategies
Performance reporting and analysis.
Supporting and working closely with key internal stakeholders with relevant research and campaign strategy development.
Keep abreast of developments in online e-commerce industry and actively research, test, analyze & implement new ideas for improvement.
