Sam and Andy Brand Consultancy

21/07/2026

From Identity to Intent. From Name Change to Business Transformation.

Being part of a re-branding journey of this scale is a rare privilege. As an incorporated entity, Muthoottu Mini Financiers Limited enters a new chapter — while carrying forward business roots built over 105 years of trust and relationships.

At Sam & Andy, we have always believed that powerful brands are not redesigned; they are rediscovered with sharper purpose and stronger business relevance. Grateful to the trinity of Mr. Akshay Rao, Mr. Jacob & . Sandesh Shenoy X Adsyndicate, for entrusting us with the opportunity to contribute to a transformation journey that aims to Mpowering India. Every Day.

Moments like these reaffirm why strategy-led business-to-brand transformation continues to be at the heart of what we do.

Some assignments are projects. Some become milestones in a company's journey — this is such a life-time opportunity.

Sameer Joshi Anindya Ghosh Anupama Yadav

09/07/2026

Great conversations don't just entertain. They reveal the human behind the performer.

Every athlete has a story that goes far beyond the scoreboard. It's in these authentic conversations that fans connect with the person behind the jersey.

In this engaging episode, Rohan Raje opens up with candid stories, behind-the-scenes moments, personal anecdotes, and the lighter side of life that rarely makes it to the public domain. Honest, unscripted, and filled with warmth, it's a conversation that reminds us why authenticity is the strongest form of storytelling.

🎥 Watch the complete conversation here: https://www.youtube.com/watch?v=SutJ9qx28H0

Sam & Andy created such emotional journeys of players for MSC Maratha Royals - real player, real stories...

If you enjoyed the episode, don't forget to like, comment, share, and subscribe for more conversations that bring fans closer to the game and the people who make it special.

Content Credit & Source: MSC Maratha Royals & Cricketer Rohan Raje.

Sameer Joshi

01/07/2026

Sam & Andy's campaign for Maratha Royals keeps roaring.

Back-to-back champions deserve more than great performances on the field - they deserve a brand that wins every day, on every platform. From strategy, creative, digital, content and PR to brand-building that drives business impact, Sam & Andy has proudly partnered with MSC Maratha Royals in shaping a franchise that is as powerful off the field as it is on it. As the roar continues, so does our commitment to building one of India's most admired and commercially valuable sports brands. Here's to creating history together - again.

Kudos to the champion team!

Sameer Joshi

25/06/2026

As MSC Maratha Royals celebrates its second consecutive T20 Mumbai League title, we wanted to share a quick look back at what has been a truly remarkable season for the franchise.

From packed stands to unforgettable performances, "Bhag Bhag Bhag, Aaya Sher Aaya Sher" became the soundtrack of a campaign that captured the imagination of fans across Mumbai and India even. With over 30,000 fans in attendance for the final and thousands more following the action on JioHotstar, Maratha Royals didn't just win a trophy, they built a movement.

This season MSC Maratha Royals created history as the league's first-ever back-to-back champions. While this chapter has come to a close, the bigger story is only just beginning.

There are ambitious plans to grow the franchise, deepen fan engagement, create meaningful brand partnerships, and build one of India's most exciting sporting communities. We'd love to explore how you can be part of this journey as we write the next chapter together.

Because when it comes to the MSC Maratha Royals -

The Maratha Royals are an empire built to last. The roar has just begun.

Sameer Joshi Anindya Ghosh Mahesh Sharma Amol Dahanukar Souveek Adhikary Vaibhavi Sanghvi Scheherazade Rodrigues Ganesh Panigrahi

12/06/2026

“Legacy Built You. Clarity Through Strategy Will Scale You.”

Our Commitment:

Nine years in, we bring true skin-in-the-game for every client we partner with.

Our Goal:

More revenue. Lower acquisition cost.

Sharper value proposition. Incremental retention.

- Visit us on: www.sam-andy.in

- Write to us on: [email protected] II [email protected]

- Reach us on: +91-9987056455

- Engage with us on: https://www.linkedin.com/in/sam-and-andy-brand-consultancy-b29649166

- Read our case studies on: https://sam-andy.in/case-studies

01/06/2026

THE FUTURE OF INDIAN COMMERCE IS NO LONGER "SEARCH TO BUY" - IT'S "SCROLL TO SHOP, CHAT TO CONVERT."

India's retail and e-commerce ecosystem is witnessing one of its biggest behavioural shifts yet. The consumer journey is no longer linear. Discovery, influence, consideration and purchase are now happening simultaneously across content, creators, conversations and commerce.

5 KEY TAKEAWAYS FROM THE REPORT:

• The traditional search-led shopping journey is rapidly shifting towards a scroll-led discovery ecosystem.

• AI is becoming the backbone of commerce, powering personalization, recommendations and conversion optimization.

• Short-form videos, creators and influencers are becoming the new storefronts for brands.

• Conversational commerce through messaging platforms is accelerating purchase decisions and customer engagement.

• Tier 2 & Tier 3 India are emerging as major growth engines, reshaping the future of digital commerce.

5 KEY IMPLICATIONS FOR BRANDS & BUSINESSES:

• Build for discovery, not just demand capture - consumers are increasingly buying what they discover, not only what they search.

• Invest in AI-powered customer journeys to drive relevance, efficiency and scalable growth.

• Treat creators as strategic business assets, not merely marketing channels.

• Integrate commerce, content and conversations into one seamless omnichannel ecosystem.

• Develop localized strategies for Bharat, where the next wave of growth is expected to emerge.

The brands that win tomorrow will be the ones that blend technology, trust, storytelling and convenience into one unified consumer experience.

https://business.google.com/in/think/future-of-marketing/e-commerce-retail-future-india/?utm_medium=email&utm_source=d-curation-light-short&utm_team=twg-in&utm_campaign=TwG-IN-CL-S-2026-05-28-Growth-strategies-Knak&utm_content=cta&utm_theme=Future-of-Marketing&mkt_tok=MTcyLUdPUC04MTEAAAGiC9MH41XjX9UbGm5p5-LnKUOcvsJNtM28TCWdly5FWYW3heZ8Jaa7fwJwfiQVxtT4CCECNwMtuwdJ6Ffsk98nH3HWNFDZRWo1PMeZoTtaDoNMMxQ

Credit & Source:

Article by Think with Google India, supported by industry insights from Meta Business Newsroom and retail commerce trend reports.

Explore the 4 forces shaping the future of the retail sector in India: Creator-led marketing, immersive retail experiences, hyperlocal fulfilment & AI

19/05/2026

Client: “Cut the timeline.”

Agency: “Sure. But,...”

Creativity doesn’t die from deadlines - it dies from delay.

Credit & Source: Marketoonist

12/05/2026

“Don’t Just Grow Fast. Grow Right.”

Our Commitment:

☑️ Nine years in, we bring true skin-in-the-game for every client we partner with.

Our Goal:

✅ More revenue. Lower acquisition cost.

✅ Sharper value proposition. Incremental retention.

- Visit us on: www.sam-andy.in

- Write to us on: [email protected] II [email protected]

- Reach us on: +91-9987056455

- Engage with us on: www.linkedin.com/in/sam-and-andy-brand-consultancy-b29649166

- Read our case studies on: https://sam-andy.in/case-studies

05/05/2026

“Growth Doesn’t Need More Spend. It Needs More Clarity.”

Our Commitment:

Nine years in, we bring true skin-in-the-game for every client we partner with.

Our Goal:

More revenue. Lower acquisition cost.

Sharper value proposition. Incremental retention.

- Visit us on: www.sam-andy.in

- Write to us on: [email protected] II [email protected]

- Reach us on: +91-9987056455

- Engage with us on: https://lnkd.in/dSfpqkPX...

- Read our case studies on: https://lnkd.in/drKpQM8D

30/04/2026

Our Commitment:
Nine years in, we bring true skin-in-the-game for every client we partner with.

Our Goal:
More revenue. Lower acquisition cost.
Sharper value proposition. Incremental retention.

- Visit us on: www.sam-andy.in
- Write to us on: [email protected] II [email protected]
- Reach us on: +91-9987056455
- Engage with us on: https://lnkd.in/dSfpqkPX...
- Read our case studies on: https://lnkd.in/drKpQM8D