As a world-class market research company, Trans MR Consulting works with leading brands and multinationals, providing valuable information and advice to guide more effective corporate decision making as our team specializes in evaluating customer’s on-site experience, our unique suite of products and services identify the actions required at the store level to increase customer loyalty and improv
e financial performance. Our team of expert research consultants operates from offices in India and South Africa and field directors and representatives working on site across Asia Pacific , Middle East ,Africa and Latin America. We offer all of the services you would expect from an international market research firm, combining qualitative and quantitative methods, a full range of data gathering techniques, and sophisticated analytical tools to deliver the insights that clients depend on. Trans MR Consulting is a specialist business to consumer and business-to-business market research agency. Whether your company is looking at market entry into new territories, interested in conducting brand research, or simply needs to better understand customer loyalty via Trans MR business research services can help. In fact, as the largest dedicated B2B and B2C market research agency, we have conducted research in almost every industry sector. As a full service market research agency, we use our expertise to uncover valuable insights for business clients. Communication is an important part of the process. Our info-graphics are designed to bring clarity to a range of international market research issues, including customer loyalty, employee satisfaction, business-to-business advertising, brand development and segmentation, customer experience research and Mystery Shopping. Companies with a strong brand image or reputation attract and retain more customers and better employees. Branding is a key means of achieving differentiation. By communicating a clear and distinctive message and delivering against that message, it is possible to increase customer loyalty, sales revenue, prices and, ultimately, profitability. Satisfying our customers’ needs is difficult because everyone’s exact needs differ. Through segmentation, we can find the most effective groupings – those who really do want, need and value our offer – so we can set aside our most unprofitable customers and achieve competitive advantage in the marketplace. We are experts at segmentation research, with over 7 years experience in international market research. Just a 5% reduction in customer defection rates can increase profits by 25% to 85% depending on the industry. A constant improvement in customer loyalty should be in the mission statement of virtually every company. There will be reduced customer churn, increased loyalty and more importantly, increased profitability. Research Techniques
Desk Research
F2F Focus Groups
Interviews
Online Focus Groups
Online Surveys
Statistical Techniques
Brand Mapping
CHAID Analysis
Cluster Analysis
Conjoint Analysis
Correlation Analysis
Discriminant Analysis
Factor Analysis
Multidimensional Scaling
Regression Analysis
SIMALTO
Structural Equation
