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GreyMatters Communications The agency has worked in multiple verticals including agriculture, rural development, textiles, technology, healthcare, academic, infrastructure, biotech.

India's leading PR Agency, specialising in Public Affairs, Political & Govt Communications, Advocacy, Social Media CSR | 15 Years | 250 + partners | Many Prestigious Awards | Led by well-known journalist & academic Dr Navneet Anand GreyMatters has worked with over 75 partners from Government, Corporate, MNCs, UN Agencies, NGOs, Rural Organisations, Political Actors & Political Parties, and independent organisations. USPs

* Novel Policy Advocacy Campaigns
* Insights & Knowledge of Policy Landscape
* Innovative PR Campaign Design
* Multi-Spectrum Political Campaign Management
* Effective Government Affairs & Outreach
* Designing Government Communications
* Rural Outreach & High-Impact Intervention
* Mass Outreach through Civil Society Groups
* Government & Bureaucracy Network at Central & State Levels
* Pan-India / Multi-Sector Institutional Network
* Expertise in Content Research & Design
* Conceptualize, Design & Execute Social Media Campaigns
* Digital Content Management - Audio, Video
* Constructive Digital Management & Advocacy
* Multi Sectoral Influencers’ Outreach, Engagement & Relationships

13/10/2026



Our media workshop in Lucknow on October 8, 2026, titled Fertiliser Management and India’s Roadmap to Agricultural Self-Reliance, organised in collaboration with Fijeeha and supported by Krishak Bharati Cooperative Limited, received encouraging coverage across leading publications, including Amar Ujala, Navbharat Times, The Pioneer, Hindustan, Dainik Bhaskar and The Statesman, among others.

We thank our journalist friends for amplifying this important conversation and taking the message of responsible fertiliser management to a wider audience.

Department of Fertilizers Ministry of Chemicals and Fertilizers, Government of India Ministry of Cooperation, Government of India
Amar Ujala Dainik Bhaskar The Pioneer Hindustan The Statesman

12/10/2026

India’s fertiliser security is not just about supply, but also how efficiently we use it.

In an exclusive webinar, organised by GreyMatters Communications and Fijeeha, Shri Gajendra Kumar, Joint General Manager (Marketing), KRIBHCO, shared that during the Kharif season, fertiliser supply reached 500 lakh tonnes against a demand of 383 lakh tonnes.

He emphasised that better nutrient management, healthier soils and diversified imports are all essential for long-term fertiliser security.

Krishak Bharati Cooperative Limited Fijeeha Indian Council of Agricultural Research Navneet Anand Department of Fertilizers

A field study conducted by the South Asia Biotechnology Centre, supported by the Federation of Seed Industry of India & ...
12/10/2026

A field study conducted by the South Asia Biotechnology Centre, supported by the Federation of Seed Industry of India & the National Seed Association of India, estimates that unauthorised HTBt cotton was cultivated across 65–72 lakh acres during the 2025–26 kharif season. The findings also signaled an estimated Rs 1,500 crore informal seed market.

The scale of unauthorised cultivation points to farmers’ demand for technology & innovation. A science-based regulatory pathway for HTBt cotton could enable genuine seed companies to provide farmers with verified seeds, curb counterfeiting and bring economic activity currently in the informal market into the formal economy.

Such media stories helps bring evidence & ground realities into public discourse, encouraging informed debate on agricultural technology & science-based policymaking.

Read the full story in The Times of India: https://timesofindia.indiatimes.com/india/government-should-allow-cultivation-of-htbt-cotton-farmers-need-technology-seed-bodies/articleshow/134771399.cms

Read more in The Pioneer: https://dailypioneer.com/news/25-of-cotton-acres-in-india-now-grows-illegal-seed-study

Federation of Seed Industry of India Indian Express The Financial Express Deccan Herald

10/10/2026

प्रधानमंत्री नरेंद्र मोदी के विजन और केंद्रीय सहकारिता मंत्री अमित शाह के प्रयासों से सहकारिता क्षेत्र देश के आर्थिक विकास और ग्रामीण सशक्तीकरण का मजबूत आधार बन रहा है।

इस दिशा में कृभको (KRIBHCO) उर्वरक उत्पादन से लेकर किसानों के हितों की रक्षा तक, सहकारिता की शक्ति को साकार करने में महत्वपूर्ण भूमिका निभा रहा है।

सशक्त किसान, समृद्ध गांव और आत्मनिर्भर भारत - यही है सहकार से समृद्धि का संकल्प।

Narendra Modi Amit Shah Ministry of Cooperation, Government of India Krishak Bharati Cooperative Limited IndiAgri

Fertiliser Security to Self-Reliance: Building a Resilient Fertiliser EcosystemToday, October 9, 2026, GreyMatters Commu...
09/10/2026

Fertiliser Security to Self-Reliance: Building a Resilient Fertiliser Ecosystem

Today, October 9, 2026, GreyMatters Communications, in partnership with IndiAgri and supported by KRIBHCO, organised an exclusive webinar on “Fertiliser Security to Self-Reliance: How India is Building an Atmanirbhar Fertiliser Sector Amid Global Disruptions.”

The discussion focused on strengthening India’s fertiliser security through reliable supplies, domestic capabilities, scientific soil management and the judicious use of fertilisers.

Shri Gajendra Kumar, Joint General Manager, KRIBHCO, highlighted KRIBHCO’s efforts to ensure fertiliser availability while creating awareness among farmers. He also underlined the importance of free soil testing at KRIBHCO’s advanced laboratory in Noida, helping farmers understand soil health and make informed decisions on nutrient application.

Kishore Jaiswal, National Convenor, National Farmers Empowerment Initiative, emphasised the need to provide farmers with the right inputs at the right time, noting that judicious fertiliser use can improve farm productivity and enhance farmers’ incomes. Ashish Paliwal, Advisor, IndiAgri, also shared his perspectives on the fertiliser sector and India’s journey towards greater self-reliance.

The session was moderated by Dr Navneet Anand, Director, GreyMatters Communications.

The webinar highlighted how reliable fertiliser supplies, farmer awareness, soil health management and efficient nutrient use can contribute to a more resilient and self-reliant fertiliser ecosystem, strengthening the foundation of India’s agricultural and food security.



Ministry of Agriculture & Farmer’s Welfare, Government of India Ministry of Cooperation, Government of India Indian Council of Agricultural Research Agro Chem Federation of India Krishak Bharati Cooperative Limited National Fertilizers Limited IndiAgri Sustainability Matters Page Alok Nandan Kishore Jaiswal

09/10/2026

Media Workshop - Lucknow, October 8, 2026

Aligning with Prime Shri Minister Narendra Modi’s vision of Aatmanirbharta in the fertiliser sector and addressing disruptions in international markets, Krishak Bharti Coop is taking multiple steps to augment fertiliser production and help stabilise the domestic market, said Shri Rishipal Singh Rathore, State Marketing Manager, KRIBHCO, Uttar Pradesh, during a media workshop organised by Fijeeha and GreyMatters Communications, with support from KRIBHCO and NGO Action.

Ministry of Chemicals and Fertilizers, Government of India
Ministry of Cooperation, Government of India
Krishak Bharati Cooperative Limited Fijeeha NGO Action

08/10/2026

Fertiliser security is not only about availability. It is also about ensuring that the right fertiliser reaches farmers at the right time and is used correctly.

At a media workshop in Lucknow on October 8, Fijeeha and GreyMatters Communications, in collaboration with KRIBHCO and supported by NGO Action, discussed ‘Fertiliser Management & India’s Roadmap to Agricultural Self-reliance: Role of KRIBHCO’, focusing on the cooperative’s role in strengthening the fertiliser supply chain and promoting responsible fertiliser use in Uttar Pradesh.

Rishipal Singh Rathore, UP State Marketing Manager, KRIBHCO, shared that the cooperative supplies 10-12 lakh MT of urea and around 3 lakh MT of DAP annually in UP through a network of 8,000 PACS, 10,000 retail centres and 42 Krishak Bharati Sewa Kendras.

Beyond supply, KRIBHCO is also working on fertiliser stewardship by educating and training farmers on quality, balanced and appropriate use of fertilisers.

The workshop was also addressed by Prof Manish Verma, Department of Sociology, Dr BR Ambedkar University, Lucknow, and Dr Navneet Anand, Director, GreyMatters Communications and President, Fijeeha.

Journalists from mainstream and regional media, along with YouTube channels, participated in the discussion.

Ministry of Cooperation, Government of India Ministry of Chemicals and Fertilizers, Government of India Krishak Bharati Cooperative Limited Fijeeha Pragya Lal Ranjan Priya Singh Navneet Anand

On Oct 8, 2026 in Lucknow, we organised a media workshop on ‘Fertiliser Management & India’s Roadmap to Agricultural Sel...
08/10/2026

On Oct 8, 2026 in Lucknow, we organised a media workshop on ‘Fertiliser Management & India’s Roadmap to Agricultural Self-reliance: Role of Kribhco’ to highlight the critical role of Krishak Bharti Cooperative in building a resilient & sustainable supply chain of fertilisers and seeds for farmers in UP.

The workshop was addressed by Rishipal Singh Rathore (UP State Marketing Manager, Kribhco), Prof Manish Verma (Dept of Sociology, Dr BR Ambedkar University, Lucknow) & Dr Navneet Anand (Director; President, Fijeeha). Also seen in photo - Pragya Lal & Priya Singh.

KRIBHCO supplies 10-12 lakh metric tonnes of urea and around 3 lakh metric tonnes of DAP in Uttar Pradesh every year, along with SSP, zinc sulphate, micronutrients, organic manure and bio-fertilisers.

Journalists representing mainstream & regional press as well as YouTube channels participated.

Ministry of Cooperation, Government of India Ministry of Chemicals and Fertilizers, Government of India Krishak Bharati Cooperative Limited Fijeeha Pragya Lal Ranjan Priya Singh Navneet Anand

Fertiliser security is vital to strengthening India’s agricultural self-reliance and building resilience for millions of...
07/10/2026

Fertiliser security is vital to strengthening India’s agricultural self-reliance and building resilience for millions of farmers.

Fijeeha and GreyMatters Communications, in collaboration with KRIBHCO, are holding a press meet at Lucknow on 'Fertiliser Management & India’s Road to Agricultural Self-Reliance’ with a focus on the evolving fertiliser landscape, farmer needs and India’s journey towards self-reliance.

फिजीहा और ग्रेमैटर्स कम्युनिकेशंस, कृभको के सहयोग से लखनऊ में ‘उर्वरक प्रबंधन एवं कृषि आत्मनिर्भरता की दिशा में भारत की यात्रा’ विषय पर एक प्रेस वार्ता आयोजित कर रहे हैं। इसमें बदलते उर्वरक परिदृश्य, किसानों की आवश्यकताओं और कृषि क्षेत्र में आत्मनिर्भरता की दिशा में भारत की यात्रा पर विशेष चर्चा होगी।

Krishak Bharati Cooperative Limited Fijeeha Sustainability Matters Page IndiAgri NGO Action Ministry of Cooperation, Government of India

06/10/2026

पश्चिम एशिया संकट से उर्वरक आपूर्ति पर चुनौती बढ़ी, लेकिन प्रधानमंत्री नरेंद्र मोदी के नेतृत्व में समय पर लिए गए फैसलों और बहुआयामी प्रयासों से देश में उर्वरक की उपलब्धता बनाए रखी गई।

देश में 97 लाख मीट्रिक टन अतिरिक्त उर्वरक उपलब्ध कराया गया, जबकि प्रमुख उर्वरकों के MRP में कोई बदलाव नहीं किया गया।

इस चुनौती से निपटने में कृभको (KRIBHCO) का भी महत्वपूर्ण योगदान रहा।

देखिए पूरी कहानी - भारत ने कैसे संकट को अवसर में बदला।

Narendra Modi Ministry of Cooperation, Government of India Amit Shah Krishak Bharati Cooperative Limited IndiAgri

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