Studio EkSaat

28/05/2026

Packaging Design System & Illustration for
Thavi by

Thavi reimagines the world of traditional Indian pickles through a bold and contemporary visual language. Inspired by the raw, imperfect nature of homemade pickles, the packaging uses expressive lino-cut style illustrations paired with sharp typography and vibrant colour blocking to create a system that feels tactile, messy, and full of character. The result is a distinctly modern identity with an unmistakable Indian sensibility, balancing craft, flavour, and strong shelf presence across the range.
Packaging Design
Lino cut
Illustration
Visual language
System design

28/05/2026

Identity Design
Thavi by

The identity for Thavi draws directly from the meaning of its name, a ladle or serving spoon in Malayalam, transforming a familiar kitchen object into a distinctive typographic gesture. The custom wordmark subtly integrates the curved form of the ladle within the typography, creating an identity that feels both rooted in regional memory and contemporary in expression. Balancing sharp serif forms with fluid curves, the system reflects the brand’s approach to traditional food made with bold flavour, craft, and modern sensibility.


Identity Design
Logo Design
Illustration

28/05/2026

Packaging Design System & Illustration for
Thavi by

Thavi reimagines the world of traditional Indian pickles through a bold and contemporary visual language. Inspired by the raw, imperfect nature of homemade pickles, the packaging uses expressive lino-cut style illustrations paired with sharp typography and vibrant colour blocking to create a system that feels tactile, messy, and full of character. The result is a distinctly modern identity with an unmistakable Indian sensibility, balancing craft, flavour, and strong shelf presence across the range.
Packaging Design
Lino cut
Illustration
Visual language
System design

26/05/2026

The visual language is meant to feel both timeless and progressive, combining the richness of traditional healing practices with the clarity and sophistication of an international wellness brand.

From delicate iconography of the doshas to a fluid colour-led product system, every detail was designed to create emotional resonance, strong brand recall, and a cohesive experience across categories and markets.

Koarveda
Ayurveda
Ayurvedic Products
Wellness
Packaging Design
Illustration
Watercolor
Iconography
System Design

26/05/2026

The visual language is meant to feel timeless and progressive, combining the richness of traditional healing practices with the clarity and sophistication of an international wellness brand.

From the symbolic iconography of the doshas to a fluid colour-led product system, every detail was designed to create emotional resonance, strong brand recall, and a cohesive experience across categories and markets.

Koarveda
Ayurveda
Ayurvedic Products
Wellness
Packaging Design
Illustration
Watercolor

26/05/2026

The Packaging Design System draws from the elemental balance and natural rhythms of Ayurveda, interpreted through layered hand-painted watercolour forms, delicate symbolism, and a restrained visual architecture.


Koarveda
Ayurveda
Ayurvedic Products
Packaging Design
Watercolor
Illustration

26/05/2026

Packaging design for a contemporary ayurvedic wellness brand that translates centuries-old knowledge into refined, easy to use products for modern living.

Koarveda
Ayurveda
Ayurvedic Brand
Packaging Design
Illustrations
Watercolor

28/04/2023

Work with us!
We are looking for a Communication Designer to join our team.

Full time position
Experience: 0-2 years
Work from our Delhi Studio
No WFH / remote work

Email your portfolio to:
[email protected]

11/11/2021

Identity design & illustrations
for a health food brand

11/11/2021

A really fun packaging design project we worked on last year for a health food brand TOTS and MOMS

Thank you Kavitha Prashanth for being such a wonderful client.

Stories from everyday life:
The design for Tots & Moms explores the unfolding stories from everyday life - glimpses into private and wonderful moments between a parent and child. Food is an integral (and often the most challenging) part of parenting. The packaging design looks at food through a variety of scenes, where cooking and eating are joyous and happy. The scenarios range from easy to whimsical - from hiking to lounging on a large lily-pad, from picnics to magical never ending bowls of porridge. Each design has been carefully created to bring a smile on your face with everyday living being an integral part of the brand philosophy. Tots & Moms, thus is neither celebratory nor mundane – it is a delicate balance between daily routine & everyday chores – which are celebrated not as milestones but as moments and memories.

Stories from everyday life The packaging design for Tots & Moms explores the unfolding stories from everyday life – glimpses into private and wonderful moments between a parent and child. Food is an integral (and often the most challenging) part of parenting. The packaging design looks at food thr...