India. YFactor provides Management Advisory Services focused on Business Strategy, Systems and Processes, Supply Chain, Human Resources, Branding and Distribution. The company’s key focus is on Mid Cap FMCG and Consumer Facing Businesses in India and South Asia. YFactor has been promoted by Debu Bhatnagar (IIT Kanpur, IIM Calcutta) and Shashi Kalathil (DCE, IIM-Bangalore) who are both seasoned professionals in consumer oriented businesses. Their professional experience spans companies such as Hindustan Lever, Pepsi, RPG, Tata, Future Group and Hemas Sri Lanka. YFactor’s services cover three key areas:
• Management Advisory
• Private Equity Placement
• India Entry Strategies
YFactor clients range from companies in Packaged Foods, Home and Personal Care and OTC. YFactor’s work includes formulation of launch strategies for branded FMCG, Organization Restructuring, Distribution System Revamp, Development and implementation of advertising and support plans, Techno-Commercial feasibility studies for setting up a Personal Care Factory in India for an MNC and Company Turnaround. Most of the engagements are medium to long term in nature covering Diagnostics, Strategy Formulation and Implementation. The approach is multi-dimensional in nature providing support to clients in all aspects of business. YFactor has created a vibrant eco-system of Partners and Advisors to provide management capabilities that entrepreneurs running mid cap businesses can immensely benefit from.
