Samyukta Media

04/03/2023

Delhi based Nonprofit organization Center for Social Research celebrated the forthcoming Women’s Day by holding a walk-a-thon participated by around 200 women across class and other social identities. Supported by a number of other organizations including Breakthrough, CEQUIN, Action India, PowHer, Angaja Foundation, and CEHRO India the ‘Walk-a-Thon’ was organized to raise awareness about the significance of women’s leadership in politics & administration.

Around 200 women both young and old walked around 3 to 4 kms starting from CSR’s office and streets of Vasant Kunch raising slogans demanding end to gender inequality, complete participation in decision making process, 50% reservation in Parliament among others.

Founded by Dr. Ranjana Kumari in 1983, CSR is one of India’s oldest NGOs working towards violence free gender-just society with capacity building, social research and advocacy.



Photos © Sanjukta Basu . Please do not download or use without permission.

28/07/2019

I have been busy with so many things, that I forgot to update my main blog with the news that I was covered by the esteemed news portal Scroll.In for my Women With Tattoo project. Please read the article 'An Indian photographer is challenging the idea that ‘a woman with a tattoo is a slut’ by Scroll's reporter Zinnia Ray Chaudhuri… [ 307 more words ]

I have been busy with so many things, that I forgot to update my main blog with the news that I was covered by the esteemed news portal Scroll.In for my Women With Tattoo project. Please read the a…

17/10/2016

Unique Social Media Service for Small and Medium Business, Social startups, NGOs. “It is my objective that an organization should be able to run its campaign on SM on its own, without outsourcing it. But it needs hand holding in the beginning. With that vision I prepared the ‘Social Media Saral’ service.” Says TED Fellow Sanjukta Basu about the thought behind the service.

We are relaunching the ‘Social Media Saral’ service for Micro, Small and Medium Enterprises (SMEs, MSMEs) and NGOs. This is a unique service with a vision and not just another marketing…

06/10/2016

Did you know the Bourbon biscuit has a history of its own? Read on

Did you know the Bourbon biscuit has a history of its own? The sandwich biscuit with a thick layer of smooth chocolate inside and sparkling sugar sprinkled on top was first introduced in the year 1…

02/05/2016

Live tweeting / live blogging are extremely effective ways to bring attention to your events on . We have offered this service to a few organizations in the past, but orgs in India don't even understand its values. We were way ahead of our times to start such services. Today, Central Intelligence Agency is live tweeting the raid and death of Osama Bin Laden as if it was happening today

If Osama bin Laden’s killing was being live-tweeted, its first response would have been the crying Jordan meme.

23/04/2016

Social media enthusiast who started business a decade ago lament the death of ethics and originality here. We thought social media was a noble cause, a departure from mainstream media and it would be free from the same marketing gimmicks that mainstream media was ridden with. We thought it was our weapon of social change through free and democratic voices. But as we can see, capitalist market takes over everything. Read more: https://samyuktamedia.wordpress.com/2016/04/23/influencer-marketing-death-of-original-opinion/

Next time you come across stupid people on Twitter supporting everything that is wrong and against sensibilities, know that they are ‘paid social media influencers.’ Influencer Marketin…

23/02/2016

PRIA (Society for Participatory Research In Asia), India, launches a brand new website. The concept, ideation and design of this website was created by our Founder, Sanjukta Basu in her capacity as Senior Program Officer - Communications and EDP Head at PRIA from March 2015 to May 2016. Visit http://pria.org/

21/01/2016

No need for SWOT analysis or paying a big money to digital marketing analyst, find out how to position your cause or business in the digital space in 3 easy steps.

1. Find your Keywords with the Google Keyword Tool
2. Check your Trends with Google Insights for Search
3. Measure your Competition with the Google Keyword Tool and Google Search.

http://www.forbes.com/sites/kenkrogue/2012/06/21/3-google-tools-to-check-before-starting-a-business/

I don’t take time for a SWOT analysis and fifty page marketing plans. I don’t hire marketing MBA’s who learned about advertising and tested focus groups in college. Why do that when there are tools that can tell you everything you need in an afternoon? In the time of the [...]

03/12/2015

Volunteers are using social media to help the Chennai floods situation http://www.thehindu.com/features/metroplus/society/chennai-floods-help-pours-in-via-social-media/article7945550.ece?ref=relatedNews

01/12/2015

Today is Day. On December 1, 1955, in Montgomery, Alabama, Rosa Parks refused to obey bus driver James F. Blake's order to give up her seat in the colored section to a white passenger. Her act of defiance gave birth to the modern civil rights movement in America. Our salute to this inspirational lady.

14/11/2015

ISIS uses social media to paint an image of itself as a force for good - defending Sunni Muslims http://www.cbsnews.com/news/why-so-difficult-counter-isis-social-media/

The U.S. government has struggled to contain the jihadists' success in the online sphere