18/10/2026
A lot of executive searches fail before the first candidate is contacted.
The company has not agreed on what problem the person is being hired to solve.
One leader is asked to build.
Another is asked to fix. Another is asked to scale.
The title stays the same.
The expectation changes.
That creates confusion inside the search.
A candidate hears:
"We need a growth leader."
The CEO means:
Someone who can build a new revenue engine.
The board means:
Someone who can create predictable ex*****on.
The team means:
Someone who can bring structure.
All three may sound reasonable.
They are also looking for different people.
Before opening a senior search, the leadership team should define:
What needs to change because this person joins?
Which decisions will they own?
What would make the first 12 months successful?
That clarity does more than improve the candidate pool.
It helps the right leaders recognise the opportunity.
Senior executives are not only choosing a role.
They are choosing the problem they want to spend the next few years solving.