26/04/2026
๐๐ฎ๐ข๐ฅ๐ ๐๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ ๐๐ญ ๐ญ๐ก๐ ๐๐ญ๐ก ๐ฌ๐๐ฌ๐ฌ๐ข๐จ๐ง ๐จ๐ ๐ญ๐ก๐ ๐๐จ๐ ๐๐ญ๐๐ซ๐ญ๐ฎ๐ฉ ๐๐๐๐๐ฅ๐๐ซ๐๐ญ๐จ๐ซ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ๐ฆ๐
In an engaging session with Shane Roy, a branding expert with over 25 years of experience in marketing and creative strategy, registered startups learned the art of building and sustaining a powerful brand.
๐๐ฒ๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐ ๐ณ๐ผ๐ฟ ๐ฆ๐ ๐๐ ๐ฎ๐ป๐ฑ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ๐:
๐ธ Branding for growth: No matter how great your product is, your brand must speak to your customers. Your brand needs to compete with large companies and MNCs, not in size, but in nature.
๐ธ 3 Aspects of brand building: Construct (if youโre starting with no presence), reconstruct (if youโre looking to refresh) and sustain (if you want to maintain growth)
๐ธ A brand is like a living entity, it has a
โช๏ธ Brand Philosophy - values your brand stands by
โช๏ธ Brand Identity - how your brand looks and speaks
โช๏ธ Brand Story - the journey your brand takes
โช๏ธ Brand Personality - reflects your brandโs beliefs
โช๏ธ Brand Communication - how your brand interacts
โช๏ธ Brand Idea - resonates with the audience on an emotional level
๐ธ Donโt break the bank: Building a world-class brand doesnโt need a big budget, just the right expertise.
๐ธ Create awareness: In todayโs digital age, inexpensive and effective digital media is key. Engagement is everything.
๐ธ Effective brand advertising: It should drive results, increase revenue and deliver ROI.
Remember, successful brand campaigns are powered by market insights and cultural relevance. Getting the branding right, helps scale any business.
