26/08/2022
Experts, Teachers, Coaches & Consultants,
Make your Online Reputation with freelance digital Marketing
The Importance of Digital Marketing: Top 4 Reasons You Need It:
1. Reaches People Where They Spend Their Time & Money
The average Internet user has at least 8 social media accounts.22% of the world population is on Facebook.
The trend right now is the average person spends over 2 hours a day on social media.
Teenagers average 9 hours.
Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.
Social Media is where people are. But do people buy things there?Putting valuable content out there where your target audience is already scrolling is an effective means of inbound marketing.
You don’t have to work as hard to convince someone to purchase something when they find your brand on their own and can see the value you would offer them from your content.
48% of people say they made their last online purchase as the direct result of a Facebook ad.
Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.
2. Levels the Playing Field for Small Business
You’ve seen it happen before. A huge company like Walmart comes to town and wipes out 100’s of local specialty shops.
We’ve seen the online equivalent of this with Amazon.
It’s hard to compete with the name recognition or the millions that they put into marketing and reputation management.
That’s where the importance of digital marketing shines as a beacon of hope for small businesses.
Digital marketing actually allows smaller businesses the ability to hold a top-ranking position.
Digital marketing allows you to compete with your competition by exposing you to a wider audience on a much smaller advertising budget.
When managed effectively, it gives businesses laser-focused control over where and how they spend their money.
Additionally, the explosion of video marketing has leveled the playing field even further for small business owners.
Small businesses are going viral and reaching millions organically with short-form videos like TikToks, Instagram Reels, YouTube Shorts and more.
Therefore, video marketing has become extremely effective at allowing small brands to reach their ideal customers by the masses.
3. More Targeted
Facebook only show your ad to people with a very specific recent behavior, interest, location...
4. Can Be Hyper-Personalized
With email marketing, yet another important part of digital marketing, you can target almost down to the individual level.
We call this “segmentation”.Marketers call this “personalization” or on a higher level, marketing automation.
72% of consumers prefer that businesses use email communication.If they don’t like what you send them, they can just unsubscribe.
But when you send them content that is highly relevant, they stay on your list and continue to buy again and again.
