Jaambu

01/09/2026

Tapioca makes sabudana.

31/08/2026

Content promoting Jaambu Tapioca Chips

02/06/2026

In 2003, my furniture showroom in Pune had zero sales. I pivoted to packaged home furniture via Kanchan's Design Studio — selling a complete home furniture package at a fixed price — years before it was in fashion. My own employees ran off with the clients and the tools. The business ended. The insight didn't.

In 2013, my transport business was failing. I'd bought two trucks and driven chemical shipments across around Pune myself, just to understand the industry. That's how I saw the real problem: brokers skimming both sides, adding nothing. So I built TruckRaja.com to connect drivers directly to companies — Uber for trucks, before that was even a phrase. One crore in funding was almost in hand. Then my co-founder got cold feet, and it was over. The model went on to reshape Indian logistics. I just wasn't the one who built it.

In 2019, technology had finally killed my transcription business. A college dropout, 17 years as an "overpaid typist" — 13 years a single-digits golfer; unemployable on paper. So I sold dry fruits, store to store, by hand. One evening my wife Kanchan ate rancid banana chips and said, "When I want banana chips, I need banana chips." The demand was screaming. The supply was missing. I built a Kerala banana chip supply chain from Kochi to Pune from scratch. The pandemic nearly killed it — I lost my house and my car keeping it on the shelves.

This time, I didn't walk away.

Today Jaambu is the most successful Kerala snack brand in Pune, outselling the national players on every shelf, shipping across India.

Three pivots. Three decades. One pattern: I keep seeing markets before they arrive. Twice I was stopped. The third time, I built it to stay.

Now I want to find the next founder doing the same — the one whose shop has no sales yet, who bet everything before it was fashionable, who's going door to door right now. I'll give you my mentorship, my network, and if the idea is right, my own capital. For free.

If that's you, I'd like to find you.

→ thenextamit.com

15/04/2026

Trusted by 400+ Stores in Pune & Mumbai. Available at a store near you now! Get your favourite Jaambu pack from your nearest store!

13/04/2026

Trusted by 400+ Stores in Pune. Available at a store near you now! Get your favourite Jaambu pack from your nearest store!

11/04/2026

Our ad on youtube

Jaambu's second ad reel. Owners and Aasha promote the brand.

31/03/2026

Why are Kerala Jackfruit Chips the best? Watch to find out.

In this video, Jaambu's founder, Amit Bhattacharya, can be seen tending to his mini garden while explaining why Kerala Jackfruit Chips are such a runaway suc...

31/03/2026

Golf went from being played with sticks and stones by Scottish shepherds to the one we play today. Similarly, tapioca went from being a poor man's survival food in times of drought to a premium snack today. Watch on.

Who knew golf and tapioca could be related, but our director decided it worked and wrote an entire extempore script for it himself right on location!Watch to...

26/02/2026

Hello Friends! After being offline for most of the past 3 odd years, Jaambu is back online! We even have a new and refreshed website that you can check out at www.Jaambu.in.

With a successful offline run in stores across Pune and Mumbai, Jaambu is poised to offer top quality products to customers across India now.

So go ahead and enjoy Jaambu from the comfort of your homes. Visit www.Jaambu.in now!

03/10/2023

An authentic Kerala recipe delivers this flavourful Murukku made with rice flour, the perfect snack to munch on anytime! The Magic Masala Kerala Murukku brings a fun twist to the original, making it a must-try.
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