Rare Ideas

Rare Ideas Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Rare Ideas, Business consultant, 2nd Floor, Baron Centre, North Avenue, Kalyani Nagar, Pune/, Pune.

20/07/2026

Subtraction language is becoming the price of entry in healthier ice cream, not the differentiator. In a category where brands still compete on what they remove, we positioned Monk’d around what it adds.

A healthier ice cream brand that feels joyful and earns trust through honesty, not loud claims. One that leads with flavour, ingredients and the simple pleasure of eating well. It doesn’t ask people to change their lifestyle, but fits naturally into the way they already live.

Every decision, from the identity to the illustrations, packaging and tone of voice, came from that strategic foundation.

Brand reveal: get Monk’d X Rare Ideas 🍦

We’ve eaten an irresponsible amount of ice cream lately.You’ll see why soon. Stay tuned.
09/07/2026

We’ve eaten an irresponsible amount of ice cream lately.
You’ll see why soon. Stay tuned.

The first generation of healthier ice cream brands in India will not be the ones that scale.Globally, the category has a...
25/06/2026

The first generation of healthier ice cream brands in India will not be the ones that scale.

Globally, the category has already learned this lesson. By 2017, Halo Top had become a billion-dollar brand on a single subtraction message: low calorie, eat the whole pint. It was acquired. Growth slowed. The brands shaping healthier ice cream now (Van Leeuwen, Salt and Straw, Jeni’s, Oatly) lead with what they bring in, not what they leave out.

India is still in the first phase. GoZero, Artinci, NOTO and others have built the category by leading with “no sugar.” They should be credited for that. But subtraction language is now the price of entry, not an advantage.
The next decade in this category will not be won on labels. It will be won between the first spoonful and the second.

First in a short series on what we have learned inside the category.

Izipizi Street is a fictional Southeast Asian street made up of eleven independent identities, each with its own persona...
12/06/2026

Izipizi Street is a fictional Southeast Asian street made up of eleven independent identities, each with its own personality, visual language, and role within the experience, all held together by a single underlying system.

The case study breaks down the strategy, brand architecture, visual identity, and spatial thinking behind the project, and how a Pan-Asian restaurant became a street instead.

Link in bio.

Strong hospitality experiences are built through the touchpoints guests spend the most time engaging with.Cocktail books...
28/05/2026

Strong hospitality experiences are built through the touchpoints guests spend the most time engaging with.

Cocktail books are one of those touchpoints. They help shape how guests interact with the brand and become an extension of the experience beyond the space itself.

For Amaya we designed the cocktail book like a collected travel journal. Every cocktail was connected to a story from the island.
The visual direction came from analogue journals and travel scrapbooks. We wanted the book to feel slightly raw and full of character.

Swipe through to see more.

21/05/2026

New Project Reveal

A legacy restaurant in the Andamans built around seafood, island living, and a slower, more immersive dining experience.

We consciously moved away from obvious tropical visuals and predictable coastal branding.

The identity system was built by studying the textures, materials, colours, and rhythms that define the island beyond tourism.

This formed the base for every decision across the system:
— A custom serif logotype that feels elegant but slightly unconventional
— Earthy, sun-warmed colours inspired by the natural environment
— Organic brand shapes influenced by the island
— A photography direction focused on immersion, texture, and atmosphere.

The outcome is a brand world that feels rooted in its environment.
in
Lead Designer :

15/05/2026

Hawkers at

11 distinct sub-brands were created to build the world of Izipizi Street, each with its own personality & visual language.

The thinking behind this was two-fold.

First, the identities needed to feel clearly different from one another. In a real street setting, every hawker is competing for attention. Each stall has its own way of standing out, whether through colour, naming, messaging, or personality. We wanted that same energy to come through across the entire brand system.

Second, these identities were never meant to feel overly polished or professionally branded. A real hawker would most likely make things themselves, using limited resources and whatever tools were available to them. We wanted to preserve that feeling within the design language.

So the rules are slightly off. The typography is not always perfect. The layouts feel instinctive and handmade rather than overly structured. That imperfection is what gives the system its personality.

Every decision came from one question: “How would this person make it themselves?”

Izipizi Street project was designed as a world rather than a single brand identity, using multiple voices and personalities to create the depth, energy, and chaos of a real street.

15/05/2026

Hawkers at

11 distinct sub-brands were created to build the world of Izipizi Street, each with its own personality & visual language.

The thinking behind this was two-fold.

First, the identities needed to feel clearly different from one another. In a real street setting, every hawker is competing for attention. Each stall has its own way of standing out, whether through colour, naming, messaging, or personality. We wanted that same energy to come through across the entire brand system.

Second, these identities were never meant to feel overly polished or professionally branded. A real hawker would most likely make things themselves, using limited resources and whatever tools were available to them. We wanted to preserve that feeling within the design language.

So the rules are slightly off. The typography is not always perfect. The layouts feel instinctive and handmade rather than overly structured. That imperfection is what gives the system its personality.

Every decision came from one question: “How would this person make it themselves?”

Izipizi Street was designed as a world rather than a single brand identity, using multiple voices and personalities to create the depth, energy, and chaos of a real street.

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