Le Monturé Strategy

Le Monturé Strategy at the intersection of behaviour, business & innovation Do subscribe and follow - https://musings.lemonture.com

Le Monturé Strategy, a boutique strategy consulting and advisory firm partnering with businesses to create winning value propositions. We design business and innovation strategies at the confluence of domain expertise (business thinking), understanding of consumer mindset (design thinking) and opportunity mapping through strategic foresight (futures thinking). Our team has worked with/for marquee

names such as Google, BPCL, Aditya Birla Group, Mahindra Group, Samsung Design, Medtronic, German Entrepreneurship, T-Hub, Wipro, Virtua Research and many more. Our practise areas include:
- Business Design: Design business strategies that are aligned with the emergent reality (user + data + tech) leading to the crafting of new business models
- Humanising Business: Create a winning value proposition that is aligned with the emerging consumer needs through a human-centred design approach
- Futures Thinking: Craft strategies to augment new products/services through consumer insights and emergent trends
- Calibrating Transformation: Navigate the shift to technology from a need perspective that avoids the pitfall of "technology needs to be adapted"

Domains: Healthcare | BFSI | Fintech | Edutech | Technology | Startup | Retail | Social Impact and more

Some of the work which we undertake includes:
- New business model discovery
- Generating actionable consumer insights
- Scenario planning
- Leveraging trends for business impact
- Innovation capability building

You can read an aggregation of our learnings in the form of ideas, insights, case studies and “what if” scenarios that are at the intersection of business, behaviour and innovation.

Every day, we come across captivating stories of unicorns disrupting industries with radical innovation. However, beneat...
28/05/2024

Every day, we come across captivating stories of unicorns disrupting industries with radical innovation. However, beneath this fascinating narrative lies a more nuanced truth - many successful innovations aren't groundbreaking but rather build upon existing technology or concepts, offering incremental improvements. How does this play out in a red ocean environment? Read more.

https://musings.lemonture.com/red-ocean-and-incremental-innovation-b066c5786f37

We are just a week away from   Pune. Sketch out your hack. Get some ideas at https://buff.ly/2wPCTww
24/09/2017

We are just a week away from Pune. Sketch out your hack. Get some ideas at https://buff.ly/2wPCTww

The scope of the challenge is to show a working hack using one of the global sponsors’ technologies over a RINA network. All TADHacks must be built utilizing one or more of the SDK’s and API’s of the…

21/09/2017

partners India.

Shoppers Stop will list its entire portfolio of over 500 brands on the Amazon marketplace in an exclusive arrangement. Also, Shoppers Stop Ltd will create exclusive Amazon experience centres for fashion across its physical network.

  launched “Startup with Google” today, a new site that brings together all the company’s resources for founders and the...
20/09/2017

launched “Startup with Google” today, a new site that brings together all the company’s resources for founders and their startups.

Looking to get your new startup off the ground? Startup with Google is here with helpful tools and best practices to point you in the right direction.

“‘Don’t build a business because you want freedom. Build a business because you want to run a business.’” - SethGodin Je...
17/09/2017

“‘Don’t build a business because you want freedom. Build a business because you want to run a business.’” - SethGodin Jeff Goins

It was a year ago. I had 15 people working for me, my business was losing money every month, I was stressed beyond belief, and everyone…

What drives customer loyalty..."Customers of Starbucks, for example, are encouraged to pay for their daily dose of caffe...
16/09/2017

What drives customer loyalty...
"Customers of Starbucks, for example, are encouraged to pay for their daily dose of caffeine using a smartphone app, which they pre-load with cash. (An estimated $1.2bn is deposited in Starbucks’s loyalty account.) This allows the firm to harvest reams of data on its patrons, including what they drink, at which stores and at what time of day—perhaps even whether it is sunny or raining when they choose a particular beverage. This information is then used to target members of the scheme with individual offers."

If you want loyalty, get big data

We just published “How To Prioritise Tasks With an Eisenhower Decision Matrix”
12/09/2017

We just published “How To Prioritise Tasks With an Eisenhower Decision Matrix”

It’s Monday morning, you arrive at the office all worked up with the usual rush hour traffic and tired from too much partying over the…

"Science of storytelling: why and how to use it in your  " https://buff.ly/2wTJt6T?
11/09/2017

"Science of storytelling: why and how to use it in your " https://buff.ly/2wTJt6T?

A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing

30 Questions Every Venture Capitalist Will Ask A Startup Founder  via
21/08/2017

30 Questions Every Venture Capitalist Will Ask A Startup Founder via

A startup founder must be prepared to face questions on team strength, scale, revenue-generation, competitors when pitching to a VC.

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City Vista, Kharadi
Pune
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