Paul Studio : Product & Toy Design Agency

16/05/2026

Welcome to the official website of "I Didn't Say It!" - books on humour, wit and funny ideas. Take a look around... if it makes you smile, do share it with your friends and family!

Website link : https://www.ididntsayit.com/

06/12/2025

I didn't say it! - Book of Humorous Observations by Paul Sandip is now a part of the permanent collection at The National Library of India, Kolkata.

The books will be preserved for posterity as a part of nation's literary and intellectual history. They will be conserved in the library's archives and made available to researchers and the public of India.

18/11/2024

We are thrilled to share that the book "I Didn't Say It!" By Paul Sandip is now available for students of IIT Delhi, Department of Design.

30/10/2024

Why is the layout of mobile phone keypads (with numbers arranged in a grid like 1-2-3 on the top row) contrasts with calculator keypads (which typically have 7-8-9 on the top)?

19/10/2024

🎉 Exciting News! Volume 02 is Here! 🎉

I’m thrilled to announce the release of Volume 2 from the series "I Didn’t Say It! - Book of Humorous Observations". This new edition continues the journey of capturing life’s quirks and everyday moments through witty cartoons and clever insights.

Each illustration is a playful reminder to find joy in the little things, laugh at ourselves and see the humor that surrounds us in the most ordinary situations.

Thank you for the overwhelming love and support for Volume 01!
I can’t wait for you to dive into this next collection of humorous observations.

10/10/2024

🌟 Grateful to the Indian Postal Service! 🌟
On National Post Day, I want to take a moment to appreciate the incredible efficiency and reliability of the Indian Postal Service. Over the past couple of months, I had the privilege of sending my book, "i didn't say it!", to over 250+ destinations across India.
The entire process was seamless, thanks to the dedicated postal staff who ensure that every parcel reaches its destination on time. Their commitment to service and support has made this journey truly rewarding.
A heartfelt thank you to the Indian Postal Service for helping me share my work with readers nationwide! Here’s to many more deliveries and connections in the future! 📚✉️

Happy National Postal Day 2024!

02/09/2024

I am absolutely elated to share that my book "i didn't say it!" is displayed at the famed Library of NID Ahmedabad, my alma mater. The book is now a part of the permanent collection at the prestigious Knowledge Management Centre (KMC) of NID Ahmedabad, Gandhinagar and Bangalore.



Photo credits: Purandar Dutta, Lalitha Poluru & Hardik Kaur

28/08/2024

Video recording from my session at MIT World Peace University held on 22 Aug 2024.

Paul Sandip was felicitated by MIT World Peace University and addressed a gathering of 8000 students, faculties and other dignitaries on "Innovation by Obser...

29/07/2024

Thank you Creative Gaga for featuring Paul Studio : Product & Toy Design Agency in their Issue 63: The Perfectionist Problem



www.paulstudio.in

11/07/2024

The Design Masterprize (DMP) Headquartered in Los Angeles, CA, USA stands as a pinnacle of design achievement, committed to promoting global excellence in the field of Product, Graphics & Communications Design. Paul Sandip has been invited to be a part of the jury panel for this prestigious award.

Welcome to Design MasterPrize, a global platform celebrating innovation and design excellence. To participate in this award visit : https://www.designmasterprize.com/