31/05/2026
2 weeks back in San Francisco, I had the privilege of participating in an incredible panel hosted by EchoHer at SaaStr Annual.
The discussion centered on how AI is reshaping the entire customer journey: from sales and onboarding to customer success and product adoption. As someone who thinks deeply about how we serve our clients, a few insights really stood out:
• AI-native onboarding is cutting implementation time to under 4 weeks in some cases
• The lines between onboarding, support, and product are merging into one continuous customer experience
• Even in an AI-first world, humans remain essential especially for trust, judgment, and relationship-building
This is exactly the conversation we need to be having as we evaluate which technologies can genuinely improve our client journeys not just automate them.
And I’m especially proud to be associated with EchoHer, an organization championing women founders through visibility, funding, and community. As a woman entrepreneur, seeing this room full of brilliant minds was nothing short of inspiring.
The future of GTM is being built right now. The question is: are we ready to adopt it thoughtfully?
WomenEntrepreneurs
