22/01/2024
'Everyone sees the world differently!' And this is true even for the digital world. It has always been our team's quest to decode how diverse user segments perceive the world differently and how do we need to design for inclusion considering the differences. Here is an interesting articulation of 4 consumer attitudes based on our experience of understanding behavioural patterns, their drivers and how do they reflect in one's usage and interpretation of digital privacy. - https://maximized.medium.com/different-attitudes-different-t-c-d15a182393bc
This article is an extension of a webinar hosted by our team to share insights around impact of Indian culture and societal structure on people’s behaviours in the digital world. You can watch it here - https://www.youtube.com/watch?v=u_waq8rOga8
What makes diverse consumers understand & interpret digital privacy differently?