EI LABS Pvt Ltd

29/03/2020

Brands are making social distancing logos.

They call it "social message" for people, while their consulting firms are making case studies and are convinced with their this Strategy of "crisis management" that every brands needs to make to make it look credible and keep their people engaged.

Well, I didn't find it either responsible, credible or even engaging. There are many reasons to it but I would like to simply quote it with this statement:

"People need empathy and real help right now. Humour later."

~ Karsh
Consultant & Creative Director

What do you think?

It's not just people that are social distancing. Brands are doing it too.

29/03/2020

National level athlete Nami Rai Parekh didn't let marriage or lack of sporting facilities affect her love for fitness. Born in Mangalore, Namitha Rai was a silver and bronze medalist at the national level in 100 m hurdles and 100 m relay events. Presenting you a power-pact interaction with Nami Rai!

Get to know more stories of such influencers on 15th March.
Grab a seat here: https://www.townscript.com/e/tedxpandri2020

15/06/2019

This bookstore is marketing Game Of Thrones books in the most creative way possible!

09/05/2019

For over half a year, there was a 500m long stretch of mud and filth in WestDelhi, until Tarun Bhalla who worked right across this puddle did something unique to get the attention of the authorities after months of trying in vain to get the issue solved.

He put up political posters with leading politicians from BJP, Congress and AAP with the slogan "tum mujhe vote do, hum tumhe kichad, dengue aur malaria denge".

He then also created a poster and sent out invitations for the inauguration and opening ceremony of the 'open air sewer lake', and distributed laddoos at the event too. Who cut the ribbon? His 11 year old daughter.

And that is when the authorities finally took responsibility. They reached the area within a few hours and cleaned the road. The stretch of road now is back to looking and functioning like, well, a road.

Isliye.
"However, small the strategy is, if it's well focussed, it does make a difference, change and generate Impact"

Source : Newslaundry

25/04/2019

Have you ever left a situation feeling like you didn't get what you actually wanted or deserved? Negotiation is an Art! Happiness is, it's simplified 🥂

23/04/2019

There is always an other of the coin. A budgeted, focussed and yet more effective way of doing a campaign.

ZyperAmber Atherton is the founder of Zyper, which finds a brand's top 1% of fans, regardless of follower-count.Brands are increasingly moving away from working

20/04/2019

The best way to advertise your product is to demonstrate what it does.

16/04/2019

's popularity is not just due to their creative marketing, it's also because how brands adopted them.

Of them all, these two campaigns were most liked and shared.

KFC's "Hot and Spicy" & Pepsi's "Game of Straws" ruled the Westeros. Check them out!

15/04/2019

In this story of passion of Teejan bai, you will get to know about how this brilliant performing artist crossed all the hurdles to follow her passion, made a career for her and generations to follow in this art form.

15/04/2019

Back when HBO was promoting the 3rd season of Game of Thrones, they placed this ad in New York Times, with the shadow of a dragon looming over two pages of the newspaper.

There is no wonder why for , some of us got early at 6:30 a.m!!

Good campaigning works. We will be sharing more strategies behind success of GOT in following posts.

06/02/2019

Educate Your Self With Why.How.What of Starting Up With this Talk
From Deepanshu Khandelwal Founder of Blue Media Box and The Tech Portal

06/02/2019

भारतवर्ष के सभी महान रचनाकारों को नए लेखकों की तरफ से गणतंत्र दिवस मुबारक।
लिखते रहिये..आप बहुत महत्वपूर्ण काम कर रहें।
Arz kia hai