ScaleEd

ScaleEd At ScaleEd, we help Edtech Businesses to scale ₹50L/mon & beyond by providing scalable marketing & sales systems/strategies.

13/06/2026

You already know video sells your courses. The problem is every video needs you on camera, so you post twice a week and your ads never scale.

12/06/2026

PhysicsWallah just went public at over thirty thousand crore, with revenue near three thousand crore and four and a half million paying students. Most founders think they won on the best app. They won on a face. Alakh Pandey taught on YouTube for free, and students bought him before they bought any course. Trust came first, product came after. You hide behind a logo and pay for every lead. A trusted face gets students for free. It feels awkward on camera, but your face is the cheapest acquisition you own.

11/06/2026

Everyone keeps repeating that Indian EdTech is dead because Byju's fell. Look at what actually happened in 2026.

10/06/2026

A single rule banning coaching for under-16s wiped out the Classes 6-10 Foundation business overnight. The product was fine. It just sat on one rule that changed. Profitable is not the same as safe. If one policy, platform, or ad channel can erase you, you are fragile. The strongest EdTechs are not the biggest, they are the hardest to kill.

09/06/2026

A B2B sales team of eight. Plenty of leads, almost no closes, because the first 30 seconds were spent talking about themselves. We rebuilt the opening: lead with the buyer's problem, earn the next five minutes, ask one sharp question that proves you get their world. They doubled sales in two months. Same leads, same people.

08/06/2026

68% of top Indian universities now run an AI learning platform, up from 42% in 2022. While B2C founders fight for one student DM at a time, institutions are signing the biggest cheques in education: 500 seats, one signature, no ad spend. Your course already exists. License it to the college, not just the individual.

07/06/2026

Startup funding fell 27% in a month and EdTech has raised almost nothing all year, so a lot of small players will fold. Scary for most founders, the cheapest growth in a decade for the profitable few. A dying competitor still owns warm students and built courses. You do not have to outspend them. You absorb them.

06/06/2026

Google AI Mode is now the default and ~93% of searches end with no click, with clicks to the top result down 58%. The free-search-traffic era for EdTech is closing. You cannot win the answer anymore. So make buyers search your name, not the doubt, and the only thing that earns that is proof.

03/06/2026

A Google-backed EdTech just cut one in five staff before its IPO. The layoff is not the failure. Building a team for a valuation story instead of profit per student is. Niche founders have a better option.

02/06/2026

Same market, opposite endings. Byju's spent Rs 2.73 to earn Rs 1 and collapsed from a 22 billion dollar peak. PhysicsWallah spends Rs 1.13, cut losses ninety percent, and is heading to an IPO. One ratio decides it.

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