08/03/2024
6 major forces affecting a business and determines how competitive a company is.
1. Power, vigor and competence of existing competitors
2. Power, vigor and competence of potential competitors
3. Power, vigor and competence of complementors
4. Power, vigor and competence of customers
5. Power, vigor and competence of suppliers
6. Possibility that what you business is doing can be done in a different way [substitution]
Your business is at much greater risk:
* If your competitors have deep pockets or if there plenty of competitors.
* If your organization has limited number of suppliers and you have limited choices.
* If you have limited number of customers or if they are very demanding or if their business is at greater risk.
* If there is a possibility of new potential competitors getting into your business and if they better skilled, better funded or more aggressive than your existing competitors
* If there is a possibility that your product or service can be built or delivered in a different way or the same [or better] value delivery that your product is offering can be delivered through completely new or different alternatives. [as pagers were replaced by phones]
* If there is a possibility that a complementary product supplier decides to get into your product market [complementors are other businesses from whom customers buy complementory products. i.e. software providers are complementors to computer suppliers]
It is imperative to assess your business on all these aspects along with PESTEL Analysis (kindly google for this).