19/05/2025
In March, we made ₹0.
Not by accident — but by choice.
We dropped 3 recurring clients, gave up ₹1L+ in monthly revenue, and tore down our service model.
Why?
Because not all money is worth making.
Not when you’re losing alignment, energy, and client trust in the process.
Here’s the raw story of how our ₹0 month forced us to pivot, reflect, and rebuild SecondPundit.com into a sharper, founder-focused consulting brand.
READ full article [ Link in Bio ]
https://medium.com//the-founders-fallout-when-revenue-hits-0-and-you-still-smile-e07a8548e9ac